Looking to cool down on a hot summer day with some delicious ice cream and soft serve? The "Hokkaido Ice Cream Festa," a gathering of ice creams and soft serves made with fresh Hokkaido milk, will be held at the Marui Imai Sapporo Main Store from August 2 (Fri) to August 11 (Sun), 2024. The venue will feature a wide variety of ice creams from different regions of Hokkaido, making it the perfect chance to find your new favorite! Come enjoy a chilly sweet treat perfect for the hot summer.

A total of 12 types of ice cream will be available, from event-exclusive treats like the "Summer Strawberry Mille-feuille Parfait" loaded with fruit to some more unusual creations!

A Burst of Fruity Flavor! Ice Creams Piled High with Fruit

■ Summer Strawberry Mille-feuille Parfait: 1,650 yen / Patisserie Joli Creer (Hokuto City)

Marui Imai Exclusive / Limited to 80 per day

Made with an abundance of strawberries from Southern Hokkaido. This exclusive item also lets you enjoy the crispy, flaky mille-feuille pastry unique to a patisserie.

■ Strawberry-Topped Soft Serve Hokkaido Strawberry: 715 yen / Patisserie Joli Creer (Hokuto City)

This soft serve is packed with strawberry flavor, featuring strawberry soft serve topped with even more strawberries.

■ Peach Soft Serve: 1,250 yen / Ichijitsuan (Sapporo City)

Generously topped with large pieces of peach. This signature product from Ichijitsuan perfectly matches the flavor of the soft serve.

■ Yubari Melon Soft Serve: 1,250 yen / Ichijitsuan (Sapporo City)

A popular item featuring creamy soft serve generously topped with Hokkaido's pride, the Yubari Melon.

■ Mottainai Banana Sundae: 651 yen / d.fd for mireica (Sapporo City)

The puree is made using Dole's non-standard bananas. It's a perfect match for the refreshing soft serve from Kobayashi Farm.

Ice Cream Like No Other!? Unique and Unconventional Flavors

■ Larva Chocolate Gelato: 495 yen / GELATO LicoLico (Eniwa City)

Marui Imai Exclusive

This gelato, exclusive to the venue, was inspired by the "World's Most Beautiful Insect Exhibition" held concurrently at the event.

■ Blue Parfait: 935 yen / GELATO LicoLico (Eniwa City)

Marui Imai Exclusive

This parfait was created using multiple gelatos, jellies, and more in "blue," the theme color of GELATO LicoLico. It's a refreshing "blue" parfait perfect for summer.

■ Extra-Rich Soft Serve (Chocolate): 600 yen / Tsukisappu Farm (Sapporo City)

A special soft serve featuring a fluffy, extra-rich base coated in a crisp layer of chocolate.

■ Rich Matcha Latte (with Uji Matcha Ice Cream & Warabi Mochi): 880 yen / ujien (Sapporo City)

Marui Imai Exclusive

This event-exclusive item takes the matcha latte served at their store and tops it with matcha ice cream for an ultimate matcha experience.

■ Honey & Earl Grey Soft Serve: 571 yen / d.fd for mireica (Sapporo City)

The aroma of Earl Grey fills your mouth. Topped with richly sweet honey. Enjoy a mellow flavor reminiscent of milk tea.

Cute and Eye-Catching! Topped Ice Creams

■ Sapporo Catalana Parfait: 701 yen / d.fd for mireica (Sapporo City)

This event-exclusive item features berry sauce and a topping of Mireica's signature Catalana.

■ Parfait Latte: 1,201 yen / Maruyama Milk Stand (Sapporo City)

Marui Imai Exclusive

A parfait created by a milk shop, inspired by coffee milk. It features two types of soft serve made with milk from Bekkai Town, combined with various coffee elements. This exclusive treat, only available at the event, includes homemade coffee jelly, whipped cream, and a nostalgic coffee milk gelato.

In addition, seven types of soft serve will be available, all luxuriously made with milk from dairy cows raised in Hokkaido's rich natural environment!

Perfect for Summer! Refreshing Soft Serves

■ Bekkai Town Double Soft Serve White Parfait: 1,100 yen / Maruyama Milk Stand
Milk Origin: Konsen Area (Chienowa Business Cooperative)

A specialty of the Maruyama Milk Stand. This pure white parfait is built around two types of "white" soft serve—"Milk Soft Serve" and "Rich Milk Soft Serve"—and combines gelato, whipped cream, and yogurt, all made with Hokkaido products.

■ Soft Serve: 461 yen / Maruyama Milk Stand
Milk Origin: Konsen Area (Chienowa Business Cooperative)

Choose between two types of soft serve made with milk from Bekkai Town, Hokkaido: the refreshing, traditional "Milk Soft Serve" and the rich, luxurious "Rich Milk Soft Serve."

■ Corn Soft Serve: 550 yen / d.fd for mireica
Milk Origin: Ebetsu City (Shin-Sapporo Dairy Kobayashi Farm)

A Hokkaido-inspired soft serve with a double topping of locally sourced corn, one freeze-dried and the other in powder form.

■ Soft Serve: 440 yen / d.fd for mireica
Milk Origin: Ebetsu City (Shin-Sapporo Dairy Kobayashi Farm)

This soft serve is made with producer-designated milk from Kobayashi Farm in Ebetsu.

Experience a Mouthful of Milky Flavor with Rich Soft Serve

■ Rakuno Gakuen Soft Serve: 651 yen (no toppings) / Rakuno Gakuen University × St.Maple
Milk Origin: Ebetsu City (Rakuno Gakuen University)

A rich soft serve made exclusively with milk from dairy cows carefully raised at Rakuno Gakuen University in Hokkaido. Customize it with toppings like maple syrup made from 100% maple sap or maple sugar flakes.

+ Maple Syrup) 701 yen
+ Maple Sugar Flakes) 701 yen
+ Double Topping) 751 yen
*Image shows the Double Topping.

■ Soft Serve Vanilla: 400 yen / Ichijitsuan

This soft serve is characterized by its mellow flavor and clean aftertaste.

■ Extra-Rich Soft Serve (Plain): 500 yen / Tsukisappu Farm

An exclusive rich soft serve you can only get at this shop, featuring a deep flavor and creamy texture.

The "Hokkaido Ice Cream Festa" is an event that brings together ice creams and soft serves made with Hokkaido milk and dairy products. It will be held from August 2 (Fri) to August 11 (Sun), from 10:30 AM to 7:30 PM (closing at 6:00 PM on the final day), at the event hall on the 9th floor of the Odori Building at the Marui Imai Sapporo Main Store. Be sure to visit this event to beat the summer heat and enjoy some delicious ice cream!

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