Many stores from within the town and across the country gather here, and you can enjoy comparing soba restaurants, as well as experiencing stone-milling at the "Soba Panel Exhibition" and seeing heavy machinery used in soba fields. At the main venue, many people from inside and outside the town visit the event every year to enjoy Japan's number one soba town, "Horokanai."

The Horokanai Town New Soba Festival is coming to an end! Please enjoy the last New Soba Festival to your heart's content.