At the Shiranuka Itsukushima Shrine Annual Festival held every year in late July, a portable shrine is paraded through the town in prayer for bountiful harvests and safety at sea. On the final day, after the spirited Soran Bushi dance, the portable shrine is carried into the sea while shouting out words, a sight not to be missed. Every year, children are recruited from the general public to carry the portable shrine that leads the procession.