A tourism campaign featuring Hokkaido's mascot, "Snow Miku (Hatsune Miku)," will liven up Hirosaki City in Aomori Prefecture and Hakodate City in Hokkaido! Through collaboration measures with "Snow Miku" in winter and "Sakura Miku" in spring, the campaign will promote winter and spring tourism in both cities.

The collaboration campaign with "Hirohako," which has been running for four consecutive years since the winter of 2022, will finally reach its final season this winter. "Snow Miku" will continue to liven up the winter "Hirohako" in the final season, so if you have not yet visited the cities of Hirosaki and Hakodate, please take this opportunity to enjoy it with "Snow Miku."

[Collaboration details]
- Creation of campaign posters in collaboration with Snow Miku and displaying them at tourist facilities, etc.
We will be displaying campaign posters that utilize the main visual and are full of winter charm.
●Production of Snow Miku photo spot panels and display at tourist facilities, etc.
Photo spot panels depicting Snow Miku and other characters that are characteristic of the region will be on display in both cities.
AR project "Take photos with Snow Miku and friends on your smartphone" and SNS posting campaign
You can take photos with Snow Miku and friends at specific spots using a smartphone app. If you post the photo with "#HirohakoPhoto" in X, you'll have a chance to win original Snow Miku merchandise.
Tour project "Digital Check-in Rally"
If you use the smartphone app to check in at designated points in either city, you will receive a completion prize in each city. In addition, finishers in each city will be entered into a lottery to win original Snow Miku goods.
● Welcome announcements using Snow Miku (Hatsune Miku) voice broadcast at tourist facilities, etc.
Announcements welcoming visitors and introducing the campaign will be broadcast at tourist facilities in both cities.
*Details about each project will be announced on the special collaboration page around the end of October.

*"Hirohako" is a project launched in 2022 by Hirosaki City, Aomori Prefecture and Hakodate City, Hokkaido, with the aim of promoting mutual tourism and circular tourism.