A tourism campaign where the character supporting Hokkaido, "Snow Miku (Hatsune Miku)", livens up Aomori Prefecture Hirosaki City and Hokkaido Hakodate City! Through collaboration initiatives with "Snow Miku" in winter and "Sakura Miku" in spring, it promotes the winter and spring tourism of both cities.

The collaboration campaign with "Hirohako", which had been implemented for 4 consecutive years since the winter of 2022, will finally reach its final season this winter. "Snow Miku" will continue to liven up winter's "Hirohako" also in the final season, so those who have not yet visited the towns of Hirosaki and Hakodate, please by all means enjoy this opportunity together with "Snow Miku".

【Collaboration Contents】
● Production of campaign posters collaborated with Snow Miku and their posting at tourism facilities etc.
Campaign posters full of winter charm utilizing the main visual will be posted.
● Production of Snow Miku photo spot panels and their exhibition at tourism facilities etc.
Photo spot panels with local characteristics depicting Snow Mikus will be exhibited in both cities.
● AR project "Photo shooting with Snow Mikus on your smartphone" and SNS posting campaign implementation
You can take photos together with Snow Mikus at specific spots using a smartphone app. If you post the taken photos to X with "#HirohakoPhoto", there is also a chance to win Snow Miku original goods.
● Holding of the Tour Project "Digital Check-in Rally"
If you check in at the set points of both cities using a smartphone app, completion prizes will be awarded in each city. Furthermore, Snow Miku original goods will be presented by lottery from the completers of each of both cities.
● Broadcasting of welcome announcements by Snow Miku (Hatsune Miku) voice at tourism facilities etc.
Announcements welcoming visitors and introducing the campaign will be broadcast at both cities' tourism facilities etc.
※ Regarding the details of each project, it is scheduled to be announced around late October on the collaboration special page.

※ "Hirohako" is a project that Aomori Prefecture Hirosaki City and Hokkaido Hakodate City started in 2022 with the purpose of aiming for mutual visitor attraction and the promotion of tour tourism etc.