"SAPPORO COLLECTION" (abbreviated as "Satsukore") is a fashion and culture event that has been held for the 24th time since its first event in 2007. It has been held annually with the aim of revitalizing the Sapporo market, mainly featuring local staff involved in the apparel and beauty industries in Sapporo, Hokkaido.

The 23rd event (held in November 2025) featured a spectacular lineup of over 120 performers, delivering a four-and-a-half-hour performance that thrilled the 3,470 people who gathered at the venue from all over the country, as well as the many viewers who watched online. The super-fast advance ticket sales for "SatsuColle 2026SS" were held immediately after the event, and the premium seats sold out quickly, demonstrating the high level of anticipation and interest in this event.

The theme of this year's "SAPPORO COLLECTION 2026 SPRING/SUMMER" is "STARLIGHT," which will be shared with "OKINAWA COLLECTION 2026" (abbreviated as "OKICOLLE 2026"), which will be held at Okinawa Suntory Arena on Saturday, June 20, 2026.

Sapporo's ideal of being "a city where diverse personalities coexist and create new value" and Okinawa's "power to intersect cultures and pave the way for the next generation" are two of the defining characteristics of the region. The aspirations of each region do not simply stand side by side, but resonate with each other, becoming a light that illuminates a new future. When different values come together, new creations are born. That is why we want to give shape to that possibility through fashion. With this aspiration in mind, we depict the moment when diverse brilliance comes together and spreads into the future.

Together with the hottest models and artists of today, as well as local Hokkaido models and influencers, Satsukore will deliver the power, energy and charm of fashion and culture from Sapporo, the land of the north, to the rest of Japan and even the world.

Information about the performers will be announced on the official website and social media, so please check it out.