Hokkaido Cheese Steamed Cake" has a trademark Hokkaido shape and a soft and moist texture. It is a standard product that can always be found in supermarkets, but a plush doll of such Hokkaido Cheese Steamed Cake has appeared and is becoming a hot topic on SNS.

Inedible, but lovable! Hokkaido Cheese Steamed Cake Plush Toy

You may think this picture is a familiar Hokkaido Cheese Steamed Cake, right? In fact, it is a big-sized stuffed animal. Measuring 21 cm (length) x 33 cm (width) x 15 cm (thickness) (maximum), it is easy to hold in your arms.

This stuffed animal is a special supplement to the "Hokkaido Cheese Steamed Cake Fan Book" to be released on December 6, 2023, and was created to commemorate the 25th anniversary of the product in 2024.

The "Hokkaido Cheese Steamed Cake Fan Book" contains not only the charm of Hokkaido Cheese Steamed Cake, but also its history, factory tours, a small illustrated book, trivia, and flavor variations and arranged recipes that will teach fans new ways to enjoy the product.

Strawberry Sandwich, an arranged recipe featured in the mook book

Hokkaido cheese in pudding

Banana sandwich

REBAKE

20,000 reposts and a huge buzz in just one day!

The pre-order announcement for the mook book "Hokkaido Cheese Steamed Cake Fan Book" from Takarajimasya was posted on X (formerly Twitter) at midnight on November 6. That was a huge response with 20,000 reposts (formerly retweets) in just one day!

＼Reservations are now being accepted/✨
Yamazaki's "Hokkaido Cheese Steamed Cake" has become a big nugget!
It looks just like the real thing!

Mochi Mochi

Fluffy ✨
It's so voluminous that you can't help but want to squeeze it♪ #Takarajimasya #Appendix#Takarajimasya Appendix #Mook Appendix https://t.co/RvVMvwN96T pic.twitter.com/bLB3MIYS3d-

Takarajimasya [Official] Saki Dori Appendix Information (@

storetkj) November 6, 2023

As a child of the road, "Of course!" but for some reason, you Michisans can understand this feeling...Takarajimasya's post has been flooded with comments like "looks delicious," "I want it," and "looks super soft.

The "Hokkaido Cheese Steamed Cake Fan Book" will be released on December 6, 2023, at a price of 3,080 yen (tax included). We are looking forward to the day when we can hug a large stuffed cheese steamed cake!

Check it out as well!