Partnership with U.S. Walmart and the "Minasama no Osumitsuki" Brand

Seiyu Atsubetsu Store

In 2002, Seiyu entered into a comprehensive business alliance with U.S. retail giant Walmart, becoming a wholly-owned subsidiary in 2008. Later, leveraging the expertise of Walmart, the world's largest retailer, Seiyu launched the "Minasama no Osumitsuki" (Your Seal of Approval) series in 2012. The brand, which only commercializes products that achieve an approval rating of 80% or higher in consumer tests, remains popular today.

Seiyu's Business Decision and Farewell to Hokkaido

Seiyu has adopted a strategy to concentrate its business on Honshu, announcing its withdrawal from Kyushu at the same time as Hokkaido. With AEON Hokkaido's acquisition of the nine Seiyu stores, Seiyu will be leaving Hokkaido. All of the currently operating Seiyu stores in Hokkaido are community-focused establishments loved by locals. It has been announced that they will be converted to AEON-affiliated stores from October 2024 onwards.

While this is sad news for those who have watched Seiyu grow since its arrival in their communities, the mission to support the local 'kitchen' will continue, including employment. The new stores are sure to carry on the tradition of being beloved local establishments.

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