Alliance with Wal-Mart in the U.S. and "Your Endorsement".

Seiyu Atsubetsu Store

In 2002, Seiyu Atsubetsu entered into a comprehensive business alliance with Wal-Mart of the United States, and in 2008, Seiyu Atsubetsu became a wholly owned subsidiary of Wal-Mart. The "Minna-no-Obokatsu" series was born in 2012, taking advantage of the know-how of Wal-Mart, the world's largest retailer. The brand continues to gain popularity as a brand that only commercializes products that have received an approval rating of 80% or higher in consumer tests in which ordinary consumers participate.

Seiyu's Management Decision and Farewell to Hokkaido

Seiyu adopted a strategy of concentrating its business in Honshu and announced its withdrawal from Kyushu at the same time as Hokkaido. Seiyu has decided to leave Hokkaido following the acquisition of nine Seiyu stores in Hokkaido by Aeon Hokkaido. All of the Seiyu stores currently operating in Hokkaido are community-based and well-loved by the local community, and it has been announced that they will be replaced by Aeon-affiliated stores from October 2024 onward.

This is sad news for those who have been watching Seiyu since its establishment in the area, but its mission to support the local kitchen will continue as it is, including employment. The new store will continue to build a store that is loved by the community.

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