The Shima Enaga, a small, round, white wild bird seen in Hokkaido during winter, is incredibly popular. Now, a certain product inspired by this bird is causing a stir on social media for being too cute! What could it be?

I made an Othello game where Shima Enagas face toward you or turn away. Some are even surprised or sleeping. lol

If you have another animal in mind, please let me know in the comments.

Source: @issikazu20's post

It's an Othello game featuring the Shima Enaga! If you look closely, you'll see some birds sleeping with their eyes closed or looking surprised, each with a rich expression. On social media, the post has garnered over 60,000 likes with comments like "So cute," "I want to play Go with these," and "Please turn this into a real product!"

How did the creator come up with the adorable "Shima Enaga Othello"?

The post was made by idea creator Kazuya Ishikawa. He regularly posts his unique ideas on social media, where his many innovative concepts have become a hot topic. How did he come up with the idea for the Shima Enaga Othello?

With its pure white belly and black and brown feathers on its back, the Shima Enaga is indeed a perfect match for an Othello design!

Making Everyday Life Fun! A Look at Kazuya Ishikawa's Creations

A "Whale Shark Grater" that collects grated food in its mouth

Mr. Ishikawa continues to create and share other delightful animal-themed goods and innovative stationery that you never knew you needed. His exciting ideas, such as the Whale Shark Grater and the Seal Tea Infuser, have also gained much attention.

The "Seal Tea Infuser" that brings a moment of calm with every cup of tea

A "Stingray Othello" where the pieces flip over

The "Castella Sponge" that makes foam look like whipped cream when you wash with it

Incidentally, the "Castella Sponge" was commercialized in 2024 and is now available at Loft stores nationwide and online. We can't wait to see what humorous and creative ideas Mr. Ishikawa will come up with next.

Kazuya Ishikawa

While working as a designer at a major IT company, he also works as an idea creator, posting his ideas daily on social media. He has over 500,000 followers across his social media platforms and has participated in numerous design competitions with a win rate of over 90%. He also collaborates with manufacturers and conducts workshops and lectures for companies.

■Website: ishikawakazuya.net
■X: @issikazu20
■YouTube: @idea_creator
■TikTok: @ishikawakazuya2020
■"Castella Sponge" Online Store Page: Loft Online Store