The beloved characters of "Chiikawa," a sensation on social media and in anime with a movie set for release in July 2026, are making their Hokkaido debut. "Chiikawa Mogumogu Honpo," a store that combines the world of Chiikawa with a Japanese aesthetic, is finally coming to Hokkaido. On Saturday, July 18, 2026, the "Chiikawa Mogumogu Honpo" merchandise store and the new "Chiikawa Baby Castella" shop, selling freshly baked mini sponge cakes, will open on Otaru's Sakaimachi Street. Here's a look at this must-see new spot for fans.

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A new spot for fans of the popular character "Chiikawa" is set to open in Otaru, one of Hokkaido's most famous tourist destinations. On Saturday, July 18, 2026, "Chiikawa Mogumogu Honpo Otaru Store" will open on Sakaimachi Street, the heart of Otaru's tourist area. This will be the third location, following stores in Fushimi, Kyoto, and Kawagoe, and the very first in Hokkaido.

"Chiikawa Mogumogu Honpo" is a merchandise shop themed around Chiikawa and "eating" (mogumogu). It has gained popularity for its world that incorporates a traditional Japanese atmosphere and for its exclusive items that can only be found here.

The Otaru store will feature Chiikawa, Hachiware, and Usagi in retro outfits fitting for the historic port town of Otaru. An exclusive design series that shows the characters blending into the Otaru cityscape is planned, making it perfect for a souvenir or a memento of your Hokkaido trip.

While the detailed merchandise lineup is yet to be announced, many exclusive items available only at the Otaru store are expected. It is sure to attract attention from Chiikawa fans all over the country.

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Another highlight of this opening is the new take-out shop, "Chiikawa Baby Castella." In addition to selling fluffy baby castella (mini sponge cakes) baked in-store, it also plans to offer original merchandise that can only be purchased here.

It's set to become a popular spot not only as a companion for snacking while exploring Otaru but also as a place to take a short break during your stroll.

"Chiikawa Mogumogu Honpo Otaru Store" and "Chiikawa Baby Castella" will be located along Sakaimachi Street, a popular area for Otaru sightseeing.

Set to Become Hokkaido's Newest Hot Spot

The "Chiikawa Mogumogu Honpo Otaru Store" brings together the retro townscape of Otaru and the adorable world of Chiikawa. With Hokkaido-exclusive merchandise and the new "Chiikawa Baby Castella" shop, it's a can't-miss destination for fans.

It's not just a new stop for tourists in Otaru; for Chiikawa fans, it's a noteworthy new store worth a special trip. It's poised to become the talk of the town in Otaru in the summer of 2026.