The popular series "Chiikawa," a sensation on social media and in anime with a movie set for release in July 2026, is bringing its charming world to Hokkaido for the first time. "Chiikawa Mogumogu Honpo," a shop that combines Chiikawa with a traditional Japanese aesthetic, is finally making its debut. On Saturday, July 18, 2026, "Chiikawa Mogumogu Honpo" will open on Otaru's Sakaimachi Street, offering exclusive merchandise, alongside a new "Chiikawa Baby Castella" shop selling freshly baked mini cakes. Here's a look at this must-visit new spot for fans.

©nagano

A new spot for the popular character "Chiikawa" is coming to Otaru, one of Hokkaido's most famous tourist destinations. On Saturday, July 18, 2026, "Chiikawa Mogumogu Honpo - Otaru Store" will open on Sakaimachi Street, the heart of Otaru's sightseeing area. This will be the third store, following locations in Fushimi, Kyoto, and Kawagoe, and the very first in Hokkaido.

"Chiikawa Mogumogu Honpo" is a merchandise shop themed around Chiikawa and "mogumogu" (the Japanese sound for munching). It has gained popularity for its world that incorporates a traditional Japanese atmosphere and for its exclusive items that can only be found here.

The Otaru store will feature Chiikawa, Hachiware, and Usagi in retro outfits fitting for the historic port town of Otaru. An exclusive design series is planned where the characters blend into the Otaru cityscape, making it perfect for a souvenir or a memento of your Hokkaido trip.

While the detailed merchandise lineup is yet to be announced, many exclusive items available only at the Otaru store are expected. It's sure to attract attention from Chiikawa fans all over the country.

©nagano

Another highlight of this opening is the new takeout shop, "Chiikawa Baby Castella." In addition to selling fluffy baby castella cakes baked right in the store, it will also offer original merchandise that can only be purchased here.

It's set to become a popular spot not only as a perfect snack for strolling through Otaru but also as a place to take a short break during your sightseeing.

"Chiikawa Mogumogu Honpo - Otaru Store" and "Chiikawa Baby Castella" will open along the popular Sakaimachi Street, a prime location for Otaru tourism.

Set to Become Hokkaido's New Hot Spot

"Chiikawa Mogumogu Honpo - Otaru Store" brings together the retro townscape of Otaru and the adorable world of Chiikawa. With Hokkaido-exclusive merchandise and the new "Chiikawa Baby Castella" shop, it's poised to be an unmissable destination for fans.

It's not just a new stop for tourists in Otaru; for Chiikawa fans, this exciting new store is worth a special trip. It's sure to become a hot topic in Otaru in the summer of 2026.