LOVETOYA is a camping festival filled with love for Lake Toya. LOVETOYA has grown in scale every year, and in 2019 it celebrated its 10th anniversary with great fanfare, but this year it is going back to its roots. It has been scaled down drastically, aiming to be a small village market where people can communicate and experience things that make the most of the charm of being small.

A gathering of delicious food and handmade shops from all over Hokkaido. Enjoy relaxed and fun events such as quizzes, games, sports festivals, boot-jumping championships, milk-gulping championships, and experience workshops that families can enjoy, including various games. You can also enjoy a bonfire at the campsite, so you can relax and enjoy camping.

This festival is about sharing infinitely free ways of living and lifestyles, and enjoying handmade, creative play that can only be found at LOVETOYA.