Since its founding in 1960, Sanrio has created over 450 characters. Characters such as "Hello Kitty" have been loved by many people across generations and have continued to be loved for a long time. This exhibition will focus on the "behind the scenes" of the production, which has not been talked about much until now, for the first time, and unravel the secrets of how popular characters were born. Many valuable exhibits will be on display, including early design drawings, materials from the production process, and goods. We will explore the birth and evolution of Sanrio characters, and the reasons why they have continued to be loved for so many years.

The venue will also feature photo spots where you can enjoy taking photos, as well as a limited-edition shop selling Sanrio character goods. This will be enjoyable not only for Sanrio fans, but also for those interested in character design and craftsmanship.