The Noboribetsu Summer Festival, sponsored by the Noboribetsu Motoki Council, and the Noboribetsu Brand Marche, sponsored by the Noboribetsu Brand Promotion Council, will once again be collaborating this year. This is Noboribetsu's leading summer event, where you can enjoy a street of familiar local shops and "Noboribetsu Brand Recommended Products" and "Noboribetsu Enma Yakisoba" at your leisure! Special guests will appear at the stage event, including Noboribetsu Hometown Ambassador Taira Maho and her idol group "YUM!-TUK!" (addictive!), of which Taira is a member.