The "POTR POP-UP" tour, which tours the country with items from "POTR," a brand of "Yoshida & Co., Ltd.", which is celebrating its 90th anniversary since its founding, will be held in Hokkaido for the first time!

The venue, Ebetsu Tsutaya Bookstore in Ebetsu, Hokkaido, will have a full lineup of POTR's four classic series, from POTR's first collection "MONOGRAM" to the travel series "PACKS," recommended for the autumn travel season, and the popular series "RIDE." Furthermore, collaboration items such as "Hobonichi Techo x POTR," which are usually only available at limited PORTER STORE stores, will also be available exclusively at the event.
(Please note that some items available at the event may be sold out at the PORTER STORE.)

Furthermore, as a first for POTR, along with items from the four series "MONOGRAM," "PACKS," "RIDE," and "SCOPE," the store will also offer "Ebetsu Tsutaya Bookstore Selection," which includes novels, essays, travelogues, business books, and more that fit each concept.

*POTR is a brand that develops products that suit a variety of lifestyles, making use of Yoshida & Co.'s many years of experience in manufacturing, based on the concept of "One stitch for Life. - One stitch connects people and their lives."