We will hold 'HBC Snowfest 2026', a large-scale event where you can fully enjoy Hokkaido's winter. The venue is Sapporo Bankei Ski Area, a popular ski resort in Sapporo. In conjunction with the FIS Snowboard World Cup 2026 Sapporo Open, where top-level competitions will unfold, you can enjoy a variety of content along with watching the competitions. At the venue, live performances will be held by Sapporo-born artist Pilaf Seijin and locally popular No.18. Furthermore, Manaru-tai, highly popular on YouTube, will also appear, enlivening the venue with stage events and more.

In addition, there will be a wealth of hands-on content that can be enjoyed by everyone from beginners to experienced participants, such as snowboard experience lessons for elementary school students, snowboard gear test rides, and a free foot park. Gourmet tents offering local Hokkaido ingredients will also be lined up, allowing visitors to experience the charm of Hokkaido along with sports viewing. This is a notable event where you can enjoy music, gourmet food, and winter sports experiences all at once, while watching world-class skiing up close.