LOVETOYA, held enveloped in the great nature of Lake Toya, is a music festival overflowing with handmade play and expression, with the theme of a free way of living and life. With free admission, you can casually drop by and fully enjoy delicious food from all over Hokkaido, a marché, games, and hands-on content while enjoying camping and bonfires. It's a festival whose charm lies not just in watching, but in the sense of unity like a small village where everyone participates and has fun, a warm atmosphere where people connect across generations, and a free and creative culture.