Hokkaido's representative souvenir, "Hokkaido Dice Roll® Caramel," has become a cube-shaped pouch just like it! We will introduce what kind of pouch it is and what "Hokkaido Dice Caramel" is.

From Meiji Dice Caramels to Hokkaido Dice Caramels

Hokkaido Dice Caramels are a representative confectionery of Hokkaido, produced and sold by Donan Foods Corporation in Hakodate. Many people know it from the original "Meiji Dice Caramels" that were sold by Meiji Corporation (formerly Meiji Seika) since 1927. However, its dice caramels were discontinued in March 2016.

The catchphrase was to spread the product from Hokkaido to the rest of Japan.

In June of the same year, in response to the outpouring of regret, Donan Foods, which was responsible for the production of Meiji Dice Caramels, resumed sales as "Hokkaido Dice Caramels. At that time, some of the ingredients were changed to those produced in Hokkaido, and the design of the first eye was changed from the Meiji mark to the Hokkaido mark.

Also available in 5-pack packages

Inside the red and white dice-shaped package are two large brown caramels. When you put them in your mouth, you will be filled with the taste of milk that has never changed. And of course, after eating them, they become dice. These dice are famous for having been used in the popular TV show "Dice Trip" on "Wednesday.

Not only red and white! Hokkaido dice caramels in various flavors

Hokkaido Dice Caramels come in a variety of flavors and variations, and can be purchased at souvenir shops and train stations in Hokkaido.

Hokkaido Melon Dice Caramels

Hokkaido Melon Dice Caramels, a perfect souvenir of Hokkaido, have an eye-catching orange and white package that resembles a red flesh melon. It is made with Hokkaido melon powder and has a rich aromatic flavor.

Hokkaido 179 Municipalities Dice Caramels

What tickles the collector's fancy is the "Hokkaido 179 Municipalities Dice Caramel" with the names of 179 municipalities in Hokkaido written on it. These white caramels have a gentle milk flavor and are made with Hokkaido milk powder. Since it is a random assortment, you may enjoy looking for the name of your city, town, or village, or collecting 179 cities, towns, and villages!

JR Hokkaido Station Name Tag Caramels

For those who love trains, how about "JR Hokkaido Eki Meisho Caramels" with station markings at JR Hokkaido stations? The names of as many as 410 JR stations in Hokkaido are written on these caramels. You may want to roll the dice and visit the stations marked with the names of the stations by train.

Dice Caramel is in the pouch!

Then, in October 2023, a cube pouch imitating the package design of the Hokkaido Dice Caramels will appear as a capsule toy product! The cute cube-shaped pouch is about 7 cm in diameter and looks as if the package has been enlarged as it is. They are very convenient for storing small items. There are 6 types in the lineup. Let's take a look at the features of each!