Hokkaido's signature souvenir, "Hokkaido Saikoro® Caramel," has been made into an identical cube-shaped pouch! We'll tell you what kind of pouch it is and what "Hokkaido Saikoro Caramel" is.

From Meiji Dice Caramel to Hokkaido Dice Caramel

Hokkaido Dice Caramel is a representative Hokkaido confectionery manufactured and sold by Dounan Foods Co., Ltd. in Hakodate. Many people may know that Meiji Co., Ltd. (formerly Meiji Seika) has been selling "Meiji Dice Caramel" since 1927. However, production of the Dice Caramel ended in March 2016.

The catchphrase was created with the desire to spread the word from Hokkaido to the whole country.

In June of the same year, in response to the many voices of regret, Dounan Foods, which was responsible for manufacturing Meiji Dice Caramel, revived it under the name "Hokkaido Dice Caramel." At that time, some of the ingredients were changed to Hokkaido products, and the design of the "1" mark was changed from the Meiji mark to the Hokkaido mark, and it has remained that way ever since.

Also available in a package of 5

Inside the red and white dice-shaped package are two large brown caramel pieces. When you put one in your mouth, the milky taste that has remained unchanged since ancient times fills your mouth. After you eat it, it also becomes a dice, and these dice are famous for being used in the "Dice Journey" segment of the popular TV show "How Do You Like Wednesday?".

Not just red and white! Hokkaido diced caramel in various flavors

Hokkaido Dice Caramel comes in a variety of flavors and variations and can be purchased at souvenir shops and train stations throughout Hokkaido.

Hokkaido Melon Diced Caramel

The perfect souvenir from Hokkaido, "Hokkaido Melon Dice Caramel" has an eye-catching orange and white package reminiscent of a red-fleshed melon. It uses Hokkaido melon powder and has a rich, fragrant taste.

Hokkaido 179 municipalities dice caramel

The one that tickles the collector's heart is the "Hokkaido 179 Municipalities Dice Caramel," which has the names of the 179 municipalities of Hokkaido written on it. This is a white caramel with a gentle milk flavor, made with milk powder from Hokkaido. Since it is a random assortment, you can have fun finding the name of the municipality where you live, or collecting all 179 municipalities!

JR Hokkaido Station Sign Caramel

If you're a train enthusiast, how about the JR Hokkaido Station Sign Caramel, which features station signs from JR Hokkaido stations? This one has the names of 410 JR stations in Hokkaido written on it. It might be fun to roll the dice and visit the stations that are written on it by train.

Diced caramel in a pouch!

In October 2023, a cube pouch based on the packaging design of Hokkaido Dice Caramel will be released as a capsule toy product! It's a cute, rolling, cube-shaped pouch measuring about 7cm, just like the original packaging but enlarged. It's very convenient for storing small items. There are six types in the lineup. Let's take a look at the features of each one!