The popular Pokémon characters Alolan Vulpix and Vulpix have been transformed into "Rokon-yaki," a delicious snack filled with Hokkaido-grown adzuki beans and milk! They're becoming a hot topic for being just too cute.

Fluffy, Chewy, and Cute from Behind Too: The "Rokon-yaki"

"Rokon-yaki" is a creation of Sazae Foods, a company well-known in Hokkaido for its delicious ohagi and taiyaki.

The batter, shaped like Alolan Vulpix & Vulpix, is filled with either tsubuan (coarse red bean paste) made from carefully selected Tokachi, Hokkaido adzuki beans, or a milk cream made with Hokkaido milk. Each piece costs 250 yen (tax included).

Vulpix (Tsubuan Red Bean Paste): Fluffy batter made with Hokkaido wheat, packed with tsubuan from Tokachi, Hokkaido adzuki beans.

Alolan Vulpix (Milk Cream): A chewy batter, also packed with a rich milk cream made from Hokkaido milk.

Cute from the back, too! Recreating their iconic tails.

Their fluffy fur and tails are so well-recreated that you'll want to take a good look before you take a bite.

Perfect for Souvenirs! Comes in an Original Paper Bag

The individual wrappers and paper bags also feature an original design exclusively for "Rokon-yaki." Adorned with Alolan Vulpix, Vulpix, Poké Balls, and adzuki bean marks, the design is perfect for a souvenir.

Original individual wrapper design.

Original design paper bag (sold separately).

Alolan Vulpix and Vulpix are Active as the "Hokkaido I Love It Discovery Corps"!

As part of the "Pokémon Local Acts" project, where each region's "Ambassador Pokémon" promotes local attractions, Alolan Vulpix and Vulpix were appointed to the "Hokkaido I Love It Discovery Corps" in October 2018. Alolan Vulpix, a fox Pokémon that lives in the mountains, serves as the captain, while Vulpix, also a fox Pokémon, acts as vice-captain, and they continue their activities to support Hokkaido.

To help promote Hokkaido, Alolan Vulpix and Vulpix have teamed up with Sazae Foods, a company that develops sweets using premium Hokkaido ingredients, to create "Rokon-yaki."

Alolan Vulpix, captain of the "Hokkaido I Love It Discovery Corps."

Vice-captain Vulpix.

"Rokon-yaki" is now on sale at "Tokachi Oona" in the Daimaru Sapporo store (B1F Hoppe Town), which is directly connected to JR Sapporo Station. Be sure to stop by when you visit the Pokémon Center Sapporo, also located in the same building.

We can't wait to see what Hokkaido's Ambassador Pokémon, Vulpix and Alolan Vulpix, will do next!

©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.