July 2025 was a month filled with topics that allowed visitors to fully experience the charm of summer in Hokkaido. We will introduce the hot topics in the Domingo monthly rankings, including the fantastical illumination of lavender fields, one of Japan's largest beer gardens, and the new and popular Miffy spot that opened in Otaru.

1st place: "Too beautiful" - Mysterious lavender field scenery becomes a hot topic "I want to swim in this sea of lavender..."

The overwhelming beauty of the illuminated lavender fields in Furano attracted a lot of attention. The lavender fields that spread out before you were gently lit up, creating a fantastical purple world. In July, an evening illumination event was held at Hinode Park Lavender Garden in Kamifurano Town, where the photo was taken, and it attracted many visitors. (Note: This year's illumination event has already ended.)

2nd place: Sapporo's summer tradition, "Sapporo Odori Beer Garden" will be held from July 18th to August 13th

Sapporo Odori Beer Garden, a summer tradition in Sapporo that is crowded every day with tourists from all over the country and locals, ranked second. Boasting one of the largest beer gardens in Japan with over 10,000 seats, it will be open until Wednesday, August 13th. By the way, our articles introducing recommended foods at each venue were also popular, so please take a look at them as well.

3rd place: The first "MIFFY PORT TOWN" in Japan opens in Otaru, Hokkaido! A new port town spot where you can enjoy Miffy.

"MIFFY PORT TOWN," the first Miffy complex in Japan, opened in July and has become a hot topic as a new attraction in Otaru. In addition to "Miffy Oyatsudo," "Miffy Sea Kitchen," "Miffy Sea Bakery," and "Miffy Patisserie" have been added, and there are not only items unique to the port town of Otaru, but also commemorative photo spots. It's a spot you'll want to stop by while sightseeing.

Illustrations Dick Bruna ©copyright Mercis bv,1953-2025 www.miffy.com

No. 4: Absolutely can't miss! Top 10 festivals and events to enjoy in Hokkaido this summer

Coming in fourth place is a feature article introducing noteworthy events taking place in Hokkaido this summer. It also introduces upcoming festivals and events in August, including the Susukino Festival, with its glamorous courtesan procession; the Yotaka Andon Festival in Numata Town, where you can see Hokkaido's only "Kenka Andon" lanterns; and the Ubagami Daijingu Togyo Festival in Esashi Town, which has a history of approximately 380 years. Use this as a reference for your summer vacation trips and weekend outings.

5th place: Why is Tanabata in Hokkaido in August instead of July? We'll uncover the mysteries of Tanabata that you're too embarrassed to ask about!

Ranked fifth is an article explaining why Tanabata in Hokkaido is celebrated in August, a familiar theme for Hokkaido residents. Tanabata is celebrated nationwide on July 7th, but in Hokkaido it is often celebrated on August 7th, and this article will be of interest to anyone wondering why. This is a recommended article that will make for some fun facts and conversation starters.

There's more to come! Hokkaido's summer events are just getting started!

Hokkaido was a hot topic in July, but August is also full of summer-themed events! If you're looking for a place to go for your Obon or summer vacation, or when you're heading home, be sure to check out Domingo's articles and event information. You're sure to discover new charms of Hokkaido.