An experiential facility for the hugely popular chocolate brand "ROYCE" called "ROYCE Cacao & Chocolate Town" has opened in Tobetsu, Hokkaido. Located next to the ROYCE Town factory, you can enjoy the process from cacao cultivation to chocolate making through various exhibits and experiences. We will introduce the details of each area of "ROYCE Cacao & Chocolate Town."

Upon entering the facility, you are greeted by a large gold cacao statue at the entrance. Behind it is an area where you can observe the chocolate molding line (the process of pouring chocolate into a mold and cooling it to harden it). This is a free area, and you can see the final process of chocolate making through glass.

View the manufacturing process of Royce Origin chocolate through glass

After passing through the entrance gate, take the elevator to the paid area. Your "chocolate journey" will begin, where you will experience the process of growing cacao beans and creating "Farm-to-Bar" chocolate, made by Royce!

When you get off the elevator, you will enter the "Cocoa Farm Zone," a world that recreates Royce's own farm in Colombia, South America. You can experience firsthand the cacao cultivation that Royce undertakes, such as drying cacao beans and feeling the weight of the cacao pods at harvest time.

Lift a cacao pod and feel its weight

The "Factory Experience Zone" is an area where you can tour a cacao bean processing factory. You can experience the air shower used when entering the factory, and change into work clothes using a camera. There is also a theater where you can experience the manufacturing process from the chocolate's perspective, which gives you an exciting feeling like you're in an attraction.

Enter the theater through a completely white chocolate space

When the show ends, the wall on which the video was being shown starts moving, and you are taken to an area lined with various games themed around chocolate making. It's a space that both adults and children can enjoy. Don't miss the fun-filled photo spot, which is sure to look great on social media.

To the coating machine together with the chips

A photo spot where popular Royce products are reproduced in large size, perfect for commemorative photos

The Chocolate Workshop is a hands-on experience studio where you can make your own original chocolate. You can freely decorate a large chocolate bar with nuts, dried fruits, and other ingredients. This experience requires an additional fee of 1,500 yen.

The finished chocolate will be placed in a special package and taken home as a memento.

"Royce Collection Street" is an exhibition area that looks back on the history of Royce and displays precious collections of chocolate labels, cans, tableware, and more from around the world. The wall is lined with Royce's past packages, which is a highlight. The museum also displays antiques, paintings, wooden carved bears, and other artworks.

Royce packages lined up on the wall

After enjoying your chocolate journey to your heart's content, head to the Royce Town factory shop located next to the factory! In addition to over 200 types of chocolate and baked goods, a wide variety of products are on sale, including limited edition breads and pizzas. JR Royce Town Station-related products and Royce Town original goods are also perfect as souvenirs.

There is also an eat-in space where you can enjoy soft serve ice cream and drinks.

At the direct sales store, Royce's is selling limited edition "Farm-to-Bar" chocolates, which are made by the company itself, from the farm to the final product. Why not try the taste that is the result of the manufacturing process that you have experienced so far?

At ROYCE Cacao & Chocolate Town, you can immerse yourself in the farm-to-bar world by looking, eating, and touching. Come and experience a chocolate journey.