The highly popular chocolate brand Royce' has opened an interactive facility, Royce' Cacao & Chocolate Town, in Tobetsu, Hokkaido. Located next to the Royce' Town Factory, this attraction allows visitors to enjoy the journey from cacao cultivation to the final chocolate product through various exhibits and hands-on experiences. Here's a detailed look at each area of Royce' Cacao & Chocolate Town.

Upon entering the facility, you're greeted by a large golden cacao statue at the entrance. Beyond it lies an area where you can observe the chocolate molding line (the process of pouring chocolate into molds and letting it cool and harden). This is a free area where you can watch the final stage of chocolate making through a glass window.

Observe the manufacturing process of Royce' Origin Chocolate through the glass.

After passing through the admission gate, take the elevator to the paid area. Your "chocolate journey" to experience how Royce's "Farm to Bar" chocolate is made—from cacao cultivation to the final product—is about to begin!

When you step off the elevator, you'll find yourself in the "Cacao Farm Zone," a world that recreates Royce's own farm in Colombia, South America. Here, you can learn firsthand about Royce's commitment to cacao cultivation by experiencing the drying of cacao beans and feeling the weight of cacao pods at harvest time.

Feel the weight of a cacao pod by lifting it.

The "Factory Experience Zone" is an area where you can tour the cacao bean processing plant. You can experience the air shower used when entering the factory and even transform into a worker's uniform using a camera. There's also a theater where you can experience the manufacturing process from a chocolate's perspective, making you feel like you're on an amusement park ride.

Enter the theater from a space filled with white chocolate.

When the show ends, the wall that was displaying the video moves, revealing an area with various games inspired by the chocolate-making process. It's a space where both adults and children can get completely absorbed. Don't miss the playful photo spots, which are perfect for your social media feed!

Head into the coating machine along with the chips.

A perfect photo spot for a souvenir picture, featuring giant replicas of popular Royce' products.

The "Chocolate Workshop" is a hands-on studio where you can create your very own original chocolate. You can freely decorate a giant chocolate bar with ingredients like nuts and dried fruits. This experience requires an additional fee of 1,500 yen.

Take your finished chocolate home as a souvenir in a special package.

The "Royce' Collection Street" is an exhibition area featuring valuable collections from around the world, such as chocolate labels, tins, and tableware, as well as a look back at Royce's packaging and history. The sight of a wall lined with Royce's past packaging designs is truly impressive. The museum also displays works such as antiques, paintings, and carved wooden bears.

A wall lined with Royce's packaging designs.

After fully enjoying your chocolate journey, head to the Royce' Town Factory Shop, located right next to the factory! It sells a wide variety of products, including over 200 types of chocolates and baked goods, as well as exclusive bread and pizza. JR Royce' Town Station related merchandise and original Royce' Town goods are perfect for souvenirs.

There is also an eat-in space where you can enjoy soft-serve ice cream and drinks.

The factory shop offers exclusive "Farm to Bar" chocolates, which Royce' handles entirely from the farm to the finished product. Why not taste the final result of the manufacturing process you've just experienced?

At Royce' Cacao & Chocolate Town, you can immerse yourself in the world of "Farm to Bar" chocolate by seeing, tasting, and touching. Be sure to visit and experience this chocolate journey for yourself.