It's the Hokkaido crab pin badge!!!!

Toyoko Inn's local pin badges... I wish they'd make all the prefectures from San'in to Hokuriku crabs~

#CrabGoodsClub

Quoted from @ataro_misuta's post

A crab suddenly appeared on the timeline... Its name is the “Local GENKI Badge”! These are pin badges designed with motifs of local specialties and scenery from various regions, and Hokkaido's features an exceptionally cute crab design. On social media, comments like “So cute! I want one!” and “This is awesome” poured in, captivating many people with the charm of the crab badge.

Ataroza Saimon, the Crab Goods Collector

The person who posted this is Ataroza Saimon, a collector of numerous crab-related goods. After being fascinated by a Japanese freshwater crab (sawagani) he encountered on the street in the spring of 2019, he began researching crabs and now collects all sorts of crab-themed merchandise.

A brown bear and red king crab magnet obtained as a Hokkaido souvenir

Part of Ataroza Saimon's crab stamp collection

Perfect for Hokkaido Souvenirs? A Variety of Unique Crab Goods

In addition to the local pin badge that has been buzzing on social media, Ataroza Saimon shares a variety of humorous crab goods using the hashtag “#CrabGoodsClub.” If you search this hashtag, you might just discover some crab goods that can only be found in Hokkaido.