It's a Hokkaido crab pin badge!!!

Toyoko Inn's local pin badges... I wish they would make them crabs for all prefectures, from Sanin to Hokuriku.

#Crab goods club

Quoted from @ataro_misuta's post

A crab suddenly appeared on the timeline... It's called the "Local GENKI Badge"! These pin badges feature local specialties and scenery, and the Hokkaido badge features an incredibly cute crab design. On social media, many people became obsessed with the crab badges, with comments like "It's so cute! I want it!" and "It's so cool!"

Namon Atarouza collects crab goods

The poster is Namon Ataroza, who collects many crab-related goods. He began researching crabs after being fascinated by a freshwater crab he came across on the street in the spring of 2019, and now collects all kinds of crab-related goods.

A brown bear and king crab magnet I bought as a souvenir from Hokkaido

A part of Namon Ataroza's crab stamp collection

A variety of unique crab goods that make perfect Hokkaido souvenirs

In addition to the local pin badges that have been a hit on social media, Namon Ataroza also posts a variety of humorous crab goods under the hashtag "#CrabGoodsClub." If you search for the hashtag, you might even come across crab goods that are only available in Hokkaido.