It's an annual tradition! April 1st, April Fools' Day, is when corporate social media accounts go all out with humorous posts. And of course, those familiar companies and characters beloved by Hokkaido residents are joining in on the fun! Here's a roundup of some of the posts from Hokkaido-based companies and brands for 2026.

Good morning!
Today is #AprilFoolsDay

To address the global protein crisis (the future shortage of meat and fish), Matsuo Jingisukan has decided to begin full-scale cultivation of the legendary plant "Barometz (the lamb-bearing tree)" on our farm in Hokkaido🐏

Once the fruit matures, we can ensure a stable supply of lamb meat!
Towards a sustainable food future😉

Source: Post by @matsuo1956

Matsuo Jingisukan, a company famous for its annual Genghis Khan (grilled mutton) themed pranks, sparked conversations with a post that many found "too cute to eat." Their elaborate April Fools' joke, based on the legendary plant Barometz, drew comments like, "What a cultured joke!" and "I really hope you succeed!"

【Commemorating the 70th Anniversary of our Genghis Khan Sauce】

In the air and soil of Sapporo,
we have aged it for 70 years.

Genghis Khan Sauce
VINTAGE 70

A special bottle that has captured the taste passed down since 1956,
perfectly preserved in time.

Only one bottle in the world, a limited edition for today only.

Please find the usual orange bottle at your local supermarket. #AprilFoolsDay

Source: Post by @bellbell_foods

The "Genghis Khan Sauce," long-loved by the people of Hokkaido, celebrates its 70th anniversary this April! What could this 70-year-aged sauce possibly taste like? It prompted comments like, "I bet a single drop would be enough for several bowls of rice."

This morning, #GoryokakuTower felt a bit more golden than usual......

#AprilFoolsDay

Source: Post by @tower_hanbai

Hakodate's landmark, Goryokaku Tower, appeared in a divine form. This joke, reminiscent of a popular manga series that also features Hakodate, received various comments such as, "A towering gold ingot!" and "In other words... a Golden Tower."

That Bomber Sakeru Cheese
is now available in a new version!✨

Who would you share this super-sized Bomber Sakeru Cheese with?
#AprilFoolsDay

#AprilFoolsDay

Source: Post by @sakeruofficial

Did you know that the Yukijirushi Hokkaido 100 brand's "Sakeru Cheese" (a type of string cheese) has a rare packaging variant where the cheese character's hair looks like it's exploding? A super-sized version of this "Bomber Sakeru Cheese" was announced. Who would you share it with?

Kyun💕
Good morkyun-ing💕💕

Actually, Nikka's next signboard is going to be Kyun-chan💕
It's still a secret✨✨

Source: Post by @kyunchan_dc

Hokkaido's tourism PR character, "Kyun-chan," appeared as the new face of the "Nikka Uncle" signboard at Susukino Crossing, which is currently under renovation. This post warmed up timelines with comments like, "Such a cute April Fools' joke" and "I wish this would actually happen sometimes..."

【Important Announcement】
Starting April 6th, "Nikka Whisky [Official]" will be rebranded as "Black Nikka [Official]" with a fresh new look! I'm getting my skin all smooth✨ in preparation for the big day! The username will remain @nikka_jp! Look forward to it!

#TellingTheTruthOnAprilFools

←Until this week New me→

Source: Post by @nikka_jp

The official Nikka Whisky account made a real announcement using the hashtag #TellingTheTruthOnAprilFools, revealing their rebranding from April 6th! All eyes are on the "Nikka Uncle," as the signboard at Susukino Crossing is also set to be renewed starting April 7th.