It's the "UTme!" service, which allows you to create your own original T-shirts and tote bags. The UTme! service at the UNIQLO Sapporo Tokyu Department Store features a wide variety of designs from familiar Hokkaido companies, products, and characters, making it a huge hit.

Bursting with Hokkaido Charm! Here are some of the popular items perfect for souvenirs

Introducing some of the popular motifs! This one is "Sapporo Classic."

The motifs include "Sapporo Classic," known as the Hokkaido-exclusive beer; "Jaga Pokkuru," a classic Hokkaido souvenir; and charming Hokkaido-themed illustrations by Hokkaido-based illustrator Masao Takahata. The lineup features designs that combine a sense of familiarity that Hokkaido residents will instantly recognize with a special feel that makes them perfect mementos of a trip to Hokkaido.

Jaga Pokkuru

Illustrations by Hokkaido-based illustrator Masao Takahata are also popular.

With designs overflowing with Hokkaido spirit, some enthusiastic fans even say, "I came here just to buy this T-shirt." In addition, there is an extensive lineup of over 50 different T-shirt designs alone. On your next trip to Hokkaido, why not stop by the UNIQLO Sapporo Tokyu Department Store to find your favorite one?

Photos and interview courtesy of: UNIQLO Sapporo Tokyu Department Store

UNIQLO Sapporo Tokyu Department Store

■Location: Sapporo Tokyu Department Store 7F, 2-1, Kita 4-jo Nishi, Chuo-ku, Sapporo
■Hours: 10:00 AM - 8:00 PM
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