The secret is "UTme!," a service that lets you create your own custom T-shirts and tote bags. The UTme! corner at the UNIQLO Tokyu Department Store Sapporo is incredibly popular, featuring a wide array of designs from beloved Hokkaido companies, products, and characters.

Full of Hokkaido Charm! A Look at Some Popular Items Perfect for Souvenirs

Here are some of the popular motifs! This one is "Sapporo Classic."

Featured motifs include "Sapporo Classic," the famous Hokkaido-exclusive beer; "Jaga Pokkuru," a staple Hokkaido souvenir; and charming illustrations by Hokkaido-based artist Masao Takahata. These designs offer a perfect blend of familiarity that resonates with locals and a special touch that makes for a perfect memento of a trip to Hokkaido.

Jaga Pokkuru

Illustrations by Hokkaido-based artist Masao Takahata are also popular.

These Hokkaido-themed designs are so popular that some dedicated fans visit the store just to buy these T-shirts. With a massive lineup of over 50 T-shirt designs alone, there's something for everyone. On your next trip to Hokkaido, why not stop by UNIQLO Tokyu Department Store Sapporo to find your new favorite shirt?

Photos and reporting courtesy of: UNIQLO Tokyu Department Store Sapporo

UNIQLO Tokyu Department Store Sapporo

■Location: 7F, Tokyu Department Store Sapporo, 2-1, Kita 4-jo Nishi, Chuo-ku, Sapporo
■Hours: 10:00 AM - 8:00 PM
Click here for details and a map of UNIQLO Tokyu Department Store Sapporo