Fujiya's popular event "Smile Switch Festa," which was held in Fukuoka in September 2024 and Tokyo and Osaka in January 2025, will be held in Sapporo, Hokkaido. At the event venue, a project entitled "Today is Praise Day at Fujiya," based on the Fujiya Western Confectionery Store's commercial, will be held with the theme "Reward yourself at least once a week, whether you've worked hard or not!" In addition to sweets exclusive to this event, Peko-chan goods that have been well-received in Tokyo and Osaka will also be available in Sapporo.

＜Contents＞
・Develop products that are making their debut in Hokkaido
・BIG Praise Poster
・Homepeko Puppet Exhibition
・Smile Switch Club original gachapon
・Shopping gift campaign
・"Today is Praise Day at Fujiya" Smile Switch large poster
others