The "POP UP STORE" is not limited to participants of the Hokkaido Marathon 2025, but is intended to be a place to encourage and establish running and sports, and to create a community of people with the same goals. We are planning a space where people can experience and purchase various products in collaboration with the event's partner companies.

It will also have running station functions such as lockers and will function as a community hub where runners can gather (though there will be no shower facilities).