NOW/HERE Culture Festival
― How to implement culture in society ―
Since the COVID-19 pandemic, ways of working and forms of communication have changed significantly. With reduced opportunities to go to the office and the advancement of online systems, the meaning of people gathering in physical spaces and the significance of working as an organization are being re-examined. Against this social backdrop, actually experiencing and sharing the culture and values that companies and communities have nurtured has become an important opportunity for rebuilding connections between people and organizations.

How is the "culture" nurtured by companies and communities implemented in society and converted into value?


"NOW/HERE Culture Festival" is a one-day-only festival that welcomes companies, regional organizations, and entrepreneurs who continue to create culture, exploring the path to future cultural creation while unraveling the trajectory and process of their initiatives.

On the day of the event, through case studies and talk sessions on culture implementation in companies and regional organizations, you will be able to experience the values and methods of instilling culture that people and organizations cherish. We will also provide a networking space for participants to interact, delivering a day where you can experience the future of cultural creation.

An intense day where entrepreneurs and creators gather
On the day, there will be talk sessions by speakers active on the front lines of new business development, urban development, community building, and more.

Furthermore, at the exhibition booths by companies and organizations, we will introduce cutting-edge initiatives for implementing culture in society, such as sustainability, food tech, art, regional culture, and innovation.

Unraveling the social implementation of culture from four axes
In this event, based on the four values that constitute NOW/HERE—GATHERING / WELLNESS / BOOST / PRIDE—you will three-dimensionally experience the practices of companies that have socially implemented culture, the creative scenes in cities and urban development, and the intersection of new businesses and culture through talk sessions, exhibitions, and hands-on experiences.

① Talk Session
Talk sessions by practitioners of culture / culture implementation in various fields.

・Dialogue-style talks
・Visitor participation workshops

We will share the process of cultural creation,
and provide time for visitors to think of themselves as "beings who create culture."

② Exhibition
Exhibition booths by companies and organizations. (Exhibition booth details will be updated as needed.)

・Panels on the trajectory of cultural creation
・Exhibition on the relationship between brands and culture
・Artworks exhibition

③ MeetUP 18:00–19:30

A MeetUP where speakers, exhibitors, and visitors intersect.
It is a time where business and culture meet, giving birth to the seeds of new co-creation.