Niseko View Plaza, a roadside station located at the intersection of National Route 5 and Hokkaido Prefectural Route Iwanai Toya Line, consists of three buildings: the Information Plaza Building, which sells local specialties and provides tourist information; the Free Space Building, which is home to a farm produce stand and take-out shops; and the Toilet Building. The spacious spaces are filled with information for sightseeing in Niseko.

The Information Plaza building offers a wide variety of products, from dairy products such as sweets and cheese made from Niseko's raw milk, to freshly baked bagels and stone oven bread, as well as local alcohol such as sake and wine. Fresh Niseko vegetables, just harvested that morning, are lined up. In spring, carrots, vegetable seedlings, and the ever-popular asparagus are hidden under the snow, and from summer to autumn, a variety of vegetables fill the space, and melons and potatoes in particular are even sold in special tents during the season! Please take your time to enjoy the store, which is packed with a wide variety of locally grown agricultural produce, from vegetables to sweets and processed foods.

The farm shop operates under the motto of "safe, secure, and inexpensive," and offers fresh, pesticide-free vegetables picked that morning, as well as rare vegetables you may not have seen before, all at reasonable prices. In addition to vegetables, they also stock wild plants from the mountains of Niseko. Enjoy the deliciousness of the season with ease. The takeout shop also focuses on ingredients from Niseko, and the local cuisine you can enjoy while looking out at Mt. Yotei is exceptional. They also have an online shop, so you can order from all over Japan.