Seicomart is a one-of-a-kind local convenience store that continues to be loved by the people of Hokkaido. The Seicomart FANBOOK, which is packed with everything about Seicomart, will be released at Seicomart stores and bookstores in Hokkaido on July 30th (July 28th nationwide).

The book is full of information that will make you love Seico Mart even more, including the appeal of Hot Chef, Secoma trivia, and the charms of the store as explained by the comedy duo Taka and Toshi.

As a special bonus, it comes with a multi-purpose pouch with a salmon design that is so typical of Hokkaido. I want it!

The pouch is A4 size and can hold a tablet, PC, documents and small items. The inside is decorated with a "Yuru Secoma" illustration and comes with a removable "Hot Chef" charm.

In addition, the official Seicomart online store will be selling a special set of the "Seicomart FANBOOK" and original products for 5,918 yen (tax and shipping included) from 10:00 on August 2nd. The original products include jelly, drinks, instant noodles, delicacies, alcohol, sweets, and more, totaling 23 items! Only 1,000 sets will be available for sale.

The Seicomart FANBOOK will help you to love Secoma even more, the company that supports our daily lives. I can't wait for it to be released!