Since its launch at the end of March 2023, "Secoma Hokkaido Butter Ice Cream" has been gaining a steady stream of repeat customers. What makes it so popular? We decided to try it for ourselves to uncover the secret!

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3月25日（土）新登場
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Secoma 北海道バターアイス

北海道の大地の恵みバターアイス
豊富（とよとみ）町の生乳のみを使用したバターでアイスクリームを作りました
北海道産あずきのこしあんが入り

Secoma 北海道バターアイス
本体価格:150円（8%税込162.00円）
※関東の店舗は価格が異なります pic.twitter.com/x8oZnaSgQA

— セイコーマート (@Seicomart_TW) March 26, 2023

What Does "Secoma Hokkaido Butter Ice Cream," Packed with Hokkaido's Goodness, Taste Like?

Seicomart has developed various ice creams centered on milk and fresh cream, but "Secoma Hokkaido Butter Ice Cream" is their first venture into butter-based ice cream.

The yellow packaging catches the eye.

The back of the package details the product's special features.

According to the product description, it's "Butter made exclusively from raw milk sourced in Toyotomi, Hokkaido. A creamy flavor with a rich milk taste." Let's open it up!

At first glance, it looks like vanilla ice cream, but it has a beautiful cream color, just like butter. And it's a bit smaller than I expected. I can't just stare at it, or it will melt, so let's dig in.

Cut for a photo op ^^

Here's a cross-section after one bite. There's red bean paste inside the butter ice cream! The rich flavor of the butter and the subtly sweet smooth red bean paste are a perfect match. The addictive "sweet and salty" taste is incredible♪ No wonder it has so many fans!

I found myself in a loop of "Sweet! (red bean paste)" and "Salty! (butter)," and before I knew it, it was all gone... As you eat, the red bean paste runs out partway through, so you can enjoy the rich taste of the butter ice cream on its own at the end♪

Buzzing on Twitter!

The charm of Secoma Hokkaido Butter Ice Cream can be boiled down to three things: "the great compatibility of butter and smooth red bean paste," "just the right amount of sweetness," and "the richness and aroma of the butter."

On Twitter, people are saying things like, "It's a strange combination, but it's not too sweet and is delicious!" "The butter was so rich, and the smooth red bean paste was sweet and silky, it was too good," and "The azuki bean paste inside the ice cream adds richness and makes it delicious."

The Secret to the Deliciousness of "Secoma Hokkaido Butter Ice Cream"

"Secoma Hokkaido Butter Ice Cream" is made with butter exclusively from raw milk sourced in Toyotomi, Hokkaido. The red bean paste inside is a smooth paste made from Hokkaido-grown azuki beans. The rich butter flavor is a direct result of using only this high-quality raw milk.

This milk from Toyotomi, Hokkaido is also used in other popular Seicomart products. The secret to its deliciousness is as follows:

A blessed environment and a system where freshly squeezed milk is immediately transported to and processed at Seicomart's factory in Toyotomi—that's the secret to this ice cream's deliciousness!

There's a Secoma-Approved Recipe Hack Too!

╭━━━━━━━━━━━━━━╮
　新商品の【北海道バターアイス】
　HOT CHEFのクロワッサンに
　挟んでみました。
╰━━━━━━ｖ━━━━━━━╯

投稿にあったのでやってみました。
気になったかたは試してみて！#セコマアレンジ pic.twitter.com/AV9OuNaXQx

— セイコーマート (@Seicomart_TW) March 29, 2023

Seicomart has an in-store cooking brand called "HOT CHEF," and they actually bake bread right in the store! The aroma of freshly baked bread fills the air. The Secoma Hokkaido Butter Ice Cream becomes even more delicious when sandwiched in a HOT CHEF croissant! Why not give it a try?

Conclusion

So, what do you think? If you're intrigued by the "Secoma Hokkaido Butter Ice Cream" that has everyone coming back for more, be sure to try it at your nearest Seicomart. And for those who are already fans, don't forget to try it with a HOT CHEF croissant!