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The Winter Sports Mecca of Niseko Needs Your Help!? Introducing 'Niseko-llabo,' Connecting the Town and Businesses
Niseko is known throughout Japan and the world as a mecca for winter sports. In this very town, a collaborative demonstration project between Niseko Town and various companies called "Niseko-llabo." will be held on October 4th (Wed) and 5th (Thu), 2023. This time, we'll introduce Niseko Town's initiative to think about the future of the community.
What is "Niseko-llabo."?
"Niseko-llabo." is a portmanteau of "Niseko x Collaboration" and "Niseko x Laboratory." It's an initiative to conduct collaborative demonstration experiments between Niseko Town and companies from both within and outside the town. Participating companies interested in this initiative will visit Niseko Town for a two-day, one-night inspection tour. It's a project aimed at solving shared challenges through the power of business, based on mutual empathy.
Behind it all is population decline... Let's think about the future of Niseko Town together!
The backdrop to this project is the issue of population decline. Looking to the future, Niseko Town believes that by collaborating with companies from inside and outside the town to create something new, everyone involved with Niseko can continue to live fulfilling lives. This belief led to the decision to launch the "Niseko-llabo." initiative.
"Niseko-llabo" Schedule
This event takes place in Niseko Town. The schedule for the first day includes learning about past collaboration examples between Niseko Town and companies, interacting with the mayor and deputy mayor, and touring the town. On the second day, participants will interact with companies that have already established a presence in Niseko Town and discuss how they can collaborate on future challenges.
We spoke with Mr. Keita Okuda from the Niseko Workation Promotion Council, which is managing this event.
Keita Okuda
Representative of Niseko Base Camp LLC
He moved to Niseko Town with his family and started a business. While serving as a relocation and settlement support staff member for Niseko Town at the migration consultation desk, he is also active in the Niseko Town Workation Promotion Council, promoting workations and managing the online programming school with a training camp, "Pirikasukup." He is a father of two.
In Niseko Town, we aim to solve regional challenges by collaborating with everyone who resonates with our initiatives and vision to further enhance the town's appeal.
For companies considering business expansion into Niseko Town, we hope to share our town's initiatives, vision, and regional challenges, and we look forward to encounters that will serve as the first step toward establishing a presence here.
We look forward to meeting you in Niseko Town!
Thank you, Mr. Okuda!
The challenges you see and discover in Niseko Town might be common to your own community, or they may offer new insights. Participating could be the first step toward creating an enriching community. Why not join us?
Niseko-llabo.
■Event Period: October 4 (Wed) - October 5 (Thu), 2023
■Participation Requirements
・Companies considering a business partnership with Niseko Town
・Freelancers
・Companies and freelancers who want to solve Niseko Town's regional challenges together based on empathy
・Those who will be staying overnight in Niseko Town
Click here for details on "Niseko-llabo."
