Hokkaido is known as a treasure trove of food, and there is a rich variety of souvenirs. Many people often wonder what to buy as souvenirs from their trips or as small gifts. Especially for the second or third time, souvenirs tend to be a headache. In addition to standard products, the sweets that Hokkaido residents usually take for "snacks" are also popular among out-of-towners. Here are six souvenirs, ranging from the most popular to those that are a little different, to help you decide which one to pick.

If it's your first time to buy a souvenir from Hokkaido, this is the one for you! The top two that everyone will love!

Rokkatei's "Marusei Butter Sandwich" and ISHIYA's "Shiroi Koibito" are two of the most popular souvenirs from Hokkaido. Everyone has probably had these at least once, right?

Marusei Butter Sandwich

Marusei Butter Sandwich

Marusei Butter Sandwich is a mouthwatering biscuit sandwiched between white chocolate, raisins, and cream made with butter from 100% raw milk produced in Hokkaido. The rich, buttery flavor is very appealing. Although these sweets have a luxurious feel, they are surprisingly reasonably priced. If you don't need a box, the 4-pack in a bag is even more economical.

Marusei Butter Cake (Walnut)

Marusei Butter Cake (Walnut)

Among Rokkatei's souvenirs, "Marusei Butter Cake (Walnut)" has been gaining popularity recently. It is a gem of a sponge dough made with plenty of butter, which is also used in Marusei Butter Sandwich, and sandwiched between roasted walnuts and caramel cream. The combination of moist dough, bittersweet caramel and savory walnuts is irresistible. The plain type has a chocolate ganache sandwich. Walnuts are not sold at New Chitose Airport, so they are highly rare!

Shiroi Koibito <White

Shiroi Koibito (White)

ISHIYA's "Shiroi Koibito (White)" is an extremely popular souvenir for large groups of people at work. It is a long-seller that has kept its original white chocolate sandwiched between crispy Langue de chat cookies for over 45 years. Although there are many similar products, the lightness and texture of the cookie and the melt-in-your-mouth white chocolate are unmatched. Not surprisingly, there is also a "black" version with black chocolate sandwiches.

A second souvenir of a "snack" loved by the people of Hokkaido!

For the second and subsequent souvenirs, you may be surprised at how much people appreciate the familiar snacks of Hokkai-do residents. If you add some trivia about each product, it will surely become a topic of conversation and be even more popular!

Wakasaimo

Wakasaimo

Wakasaimo has been loved by the people of Hokkaido for more than 90 years. It is a familiar snack that everyone has eaten since they were small children. In fact, this is a very rare treat for people outside of Hokkaido! The wakasaimo was born out of a desire to make baked sweet potatoes in a land where sweet potatoes are not grown. The surface is coated with egg soy sauce for a savory aroma, and the simple white bean paste and kelp fibers are just like a baked sweet potato. However, the ingredients are made from Daifuku beans and chopped kelp produced in Hokkaido, and no potatoes are used at all. Please include this episode in your gift.

Tsukisamu Anpan

Tsukisamu anpan

Many local residents may say, "Oh, I used to eat this when I was little!" I used to eat them when I was little! For some reason, "Tsukisamu Anpan" was often seen at the Buddhist altar of grandma's house. This simple Japanese confection made from 100% Michi-grown azuki beans and wrapped in a thin dough is a treat that even as an adult I still find myself craving it from time to time. Did you know that in addition to the standard Koshi An, there are many other varieties? Currently, the lineup includes pumpkin-an, brown sugar-an, black sesame-an, green tea-an, chocolat-an, and a reissued version, so be sure to try them all!

Yoitomake

Yoi Make

Tomakomai Sansei's signature product, "Yoitomake," was introduced on numerous TV programs as "Japan's most difficult-to-eat sweets. The surface of the sponge cake roll is coated with a generous amount of haskap jam, making it extremely difficult to eat without getting one's hands dirty. However, the slightly sweet sponge cake dough made from local ingredients and the wildly tart haskap jam are a perfect match, and you can't help but reach for a few more.... When you hand it over, be sure to gently add a hand towel.

There are many more "hidden gems" in Hokkaido that cannot be introduced here. You can choose the most popular one or choose the one you like the best. The best way to be sure is to try it for yourself. We also recommend that you buy a souvenir for yourself!

All prices include tax.

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