Colorful prefectures! The colorful pin badges are designed to resemble the local specialties and landmarks of each region, and 47 different color motifs have been chosen, such as "Aomori: Apples," "Tochigi: Strawberries," and "Osaka: Dotonbori.

The project has received a great response on SNS, with comments such as, "This is too tasteful," and "I want to collect them all and stick them together! Also, "Kyoto is green, so I thought it was green tea, but it turned out to be a bamboo grove," "Aichi is a shachihoko? Or is it miso? Some people even asked what motifs were used in their hometowns. It would be fun to guess what the motif is in your hometown.

Lavender color in Hokkaido

Hokkaido is here. Hokkaido is divided into four regions: Central Hokkaido, Northern Hokkaido, Eastern Hokkaido, and Southern Hokkaido, and is colored in lavender.

Some items have motifs of maps of Sapporo and Otaru.

These prefectural pin badges are handled by Zenrin, a map information company. The company offers goods with motifs of prefectures and towns all over Japan, and there are many items with Hokkaido motifs! The cute designs based on maps are innovative, such as a furoshiki (wrapping cloth) with a Japanese-style map of downtown Sapporo and a teacup with the topography of Noboribetsu, a hot spring resort.

Items from the region you love and want to wear. You can casually show that you are from "Fat" or "like Fat" prefecture!