I bought a Marusei Butter Sand towel at Rokkatei.

Photo from @narok___'s post

The "Marusei Muffler Towel" Every Hokkaido Fan Needs

What you see here is a muffler towel designed to look exactly like the Marusei Butter Sand packaging! The design is a perfect replica. The post has received a flood of comments, such as "I want this so bad," "Definitely a must-buy souvenir," "I absolutely have to get this in person," and "I wanted to take this to a concert."

We spoke with the original poster, Jigoku-san, who told us they purchased it at the Rokkatei Sapporo Main Store near Sapporo Station. So we went to check it out... and there it was!

Marusei Muffler Towel: 1,500 yen (tax included)

When asked about their favorite thing about the towel, Jigoku-san said, "I love how the iconic Marusei Butter Sand packaging design perfectly matches the long shape of the muffler towel. I'm a huge fan of Marusei Butter Sand, so I bought it instantly." In addition to the muffler towel, other merchandise with the Marusei Butter Sand design was also available, including masking tape, a ballpoint pen, and a clear file folder.

Marusei Label Masking Tape: 450 yen (tax included)

Ballpoint Pen and Clear File Folder: 270 yen each (tax included)

A Rare Item You're Lucky to Find!?

The Rokkatei Sapporo Main Store at Kita 4 Nishi 6, where the items were confirmed to be on sale.

While we confirmed that the Marusei Label Masking Tape is available for purchase on their online shop, the other items in the lineup currently are not. It seems that not all stores carry these goods, including the muffler towel. They are rare items you'd be lucky to find! We can confirm they were being sold at the Rokkatei Sapporo Main Store, just a 5-minute walk from Sapporo Station, so if you want to get your hands on them, be sure to visit the store.

*Information is current as of March 28, 2024.