In winter, kids in Japan's northern regions find all sorts of ways to play with nature, from diving into fluffy snow to grabbing giant icicles. A certain activity currently trending on social media might bring back childhood memories for many.

"I want to do this! I want to go to Hokkaido!"

In the posted video, the satisfying "bari bari" (crunching) sound of stepping on thin ice echoes pleasantly. Comments poured in from people eager to experience this satisfying feeling, saying things like, "The reason I was late for elementary school," "That's an incredibly good sound..." "That feels so good," and "I want to do this!! I want to go to Hokkaido!"

At the same time, the phrase "Bari Bari Yubari" has drawn both nostalgic reactions and confused ones. The part about "Something only people from Hokkaido will get" refers to this phrase, but for those who don't get it, here's an explanation.

The Nostalgic Origin of "Bari Bari Yubari"

"Bari Bari Yubari" was a catchphrase from a commercial for the Yubari Coal Mine History Village. This theme park, built on the site of the Yubari coal mine, fully opened in 1983. With an amusement park and a rose garden, it was a popular family outing spot. However, it was temporarily closed following the financial collapse of Yubari City. The core of the theme park, the Yubari City Coal Mine Museum, has continued to operate through various ups and downs and is famous for its "simulated mine shaft," the only one in Japan where you can tour an actual mine tunnel that was once in use.

Next time you enjoy the nostalgic fun of stepping on ice, you might just find yourself remembering "Bari Bari Yubari"!