New Chelsea" reborn with Hokkaido ingredients

Chelsea is a long-selling product that has been sold by Meiji since 1971. It is also well-known for its old commercials and had many fans for its rich buttery flavor and black and flowery packaging, but sales were discontinued in March 2024 due to sluggish sales. In the midst of all this, on September 3, 2024, Donan Foods Corporation announced the launch of a new "Hokkaido Fresh Eating Chelsea Butterscotch Flavor" for Hokkaido only. The rich butterscotch-flavored Chelsea will be revived with a soft, melt-in-your-mouth raw texture, newly made with Hokkaido fermented butter and fresh cream.

When will it go on sale? Where can I buy it?

This "Hokkaido Raw Eating Chelsea Butterscotch Flavor" will be available exclusively in Hokkaido from September 3, 2024. Pre-sales will begin on August 10 at New Chitose Airport, and then from September 3, it will be available mainly at tourist souvenir stores in Hokkaido.

Enjoy the "new Chelsea flavor" only available in Hokkaido!

Donan Foods, the developer of this product, is also selling dice caramels, which also have many fans, only in Hokkaido. This special product is a revival of the nostalgic Chelsea that has many fans, but in a new form that can only be found in Hokkaido. We hope you will enjoy the "special taste that can only be found in Hokkaido!