Why not cool off on a hot summer day with delicious ice cream & soft serve? The "Hokkaido Ice Cream Festa" will be held at the Marui Imai Sapporo Main Store from August 2 (Fri.) to 11 (Sun.), 2024, bringing together ice cream and soft serve ice cream made with fresh Hokkaido milk. The event will feature a wide variety of ice cream products from all over Hokkaido, making it a great chance to find your "ice cream recommendation"! Enjoy the perfect cool treat for the hot summer.

A total of 12 kinds of ice cream will be available, from fruit-filled ice cream such as the "Summer Strawberry Millefeuille Parfait" only available at the event, to ice cream that is a little bit different!

Fruitiness overflows in your mouth! Fruit-filled ice cream

Mille-feuille parfait of summer-picked strawberries 1,650 yen / Patisserie Joli Claire (Hokuto City)

Limited to Marui Imai / Limited to 80 items each day

The parfait is made with strawberries grown in the southern part of Hokkaido. You can also enjoy the crispy and crunchy millefeuille dough that only a confectioner can make.

Strawberry soft serve ice cream with Hokkaido strawberries 715 yen / Patisserie Joliclair (Hokuto City)

Strawberry-flavored soft serve ice cream topped with strawberries.

Momo soft serve ice cream: 1,250 yen / Ichijitsuan (Sapporo)

Large peaches are used and generously arranged on top. This is one of Ichijin-an's representative products that matches the flavor of the soft serve ice cream.

Yubari melon soft serve ice cream: 1,250 yen / Ichijin-an (Sapporo)

This popular product is made with mild soft serve ice cream generously topped with Yubari melon, Hokkaido's pride and joy.

Mottainai banana sundae: 651 yen / d.fd for mireica (Sapporo)

Dole's off-spec bananas are used in the puree. It goes perfectly with Kobayashi Farm's refreshing soft-serve ice cream.

There is no other ice cream like this! A unique ice cream with a difference

■Larva chocolate gelato 495 yen / GELATO LicoLico (Eniwa City)

Marui Imai limited product

This is a gelato that is only available at the "World's Most Beautiful Insects Exhibition," which is held in conjunction with the Marui Imai event hall.

Blue parfait 935 yen / GELATO LicoLico (Eniwa City)

Marui Imai limited products

GELATO LicoLico's theme color "blue" is used to create a parfait with multiple gelato and jelly products. This "blue" parfait is perfect for summer and full of coolness.

Special thick soft serve ice cream (chocolate) 600 yen / Tsukisup Farm (Sapporo)

Special soft ice cream with a fluffy texture coated with crispy chocolate.

Dark green tea latte with Uji green tea ice cream and strawbimochi (rice cake) 880 yen / ujien (Sapporo)

Marui Imai limited products

This is a limited edition product for this event, which offers a matcha latte topped with matcha ice cream.

Honey & Earl Grey soft serve ice cream 571 yen / d.fd for mireica (Sapporo)

The Earl Grey aroma fills your mouth. Topped with rich sweet honey. Enjoy the mellow taste of milk tea.

Cute to look at! Ice cream topping

■Sapporo Catalana Parfait 701 yen / d.fd for mireica (Sapporo)

This is a product limited to this event, topped with Mireica's signature product, Catalana, in addition to berry sauce.

Puffelatte 1,201 yen / Maruyama Milk Sales (Sapporo)

Marui Imai limited products

This parfait is made by a milk shop in the image of coffee milk. Two types of soft-serve ice cream made with milk from Betsukai-machi take center stage, and a variety of coffee items are combined into a single item. This is a limited edition product that can only be enjoyed at this event, with homemade coffee jelly, whipped cream, and nostalgic coffee milk gelato.

In addition, a total of seven types of soft serve ice cream made with milk from cows raised in the rich natural environment of Hokkaido are also available!

If you are looking for something summery, this is it! Refreshing soft serve ice cream

White parfait with Betsukai Town W soft serve ice cream: 1,100 yen / Maruyama Milk Shop
Milk production area: Nekushiro district (Chienowa Business Cooperative Association)

This is a specialty of the Maruyama Milk Shop. This pure white parfait combines two types of "white" soft serve ice cream, "milk soft serve ice cream" and "milk soft serve ice cream," with gelato, whipped cream, and yogurt all made in Hokkaido.

■Soft ice cream: 461 yen / Maruyama Milk Sales Store
Milk production area: Nekushiro district (Chienowa Business Cooperative Association)

Milk soft serve ice cream with a refreshing, traditional taste and milk soft serve ice cream with a rich, thick flavor. You can choose from two types of soft serve ice cream made with milk from Betsukai Town, Hokkaido.

■Cowpea soft serve ice cream: 550 yen / d.fd for mireica
Milk production area: Ebetsu City (Shin-Sapporo Dairy, Kobayashi Farm)

This soft serve ice cream is made of freeze-dried and powdered Hokkaido grown sugarcane and topped with a double layer of freeze-dried and powdered sugarcane to give it a Hokkaido image.

Soft serve ice cream 440 yen / d.fd for mireica
Milk production area: Ebetsu City (Shin-Sapporo Dairy, Kobayashi Farm)

This soft serve ice cream is made with milk from Kobayashi Ranch in Ebetsu, which is designated as a milk producer.

You can feel the taste of milk in your mouth with this thick soft serve ice cream!

Dairy Farm School soft serve ice cream: 651 yen (without toppings) / Dairy Farm School University × St. Maple
Milk production area: Ebetsu City (Dairyoku Gakuen University)

This thick soft serve ice cream is made only with milk from dairy cows carefully raised at Hokkaido Dairy Farming University. Enjoy it topped with maple syrup or maple sugar flakes made from 100% maple sap only, if you like.

Maple syrup + maple sugar flakes) 701 yen
+Maple Sugar Flakes) 701 yen
+W topping) 751 yen
The image above shows the W topping.

Soft serve ice cream vanilla 400 yen / Ichijitsuan

Soft ice cream with a mild and refreshing aftertaste.

Tokuno soft serve (plain) 500 yen / Tsukisup Farm

This thick soft serve ice cream has a rich taste and creamy texture that can only be found at this restaurant.

The "Hokkaido Ice Cream Festa" will be held from August 2 (Fri.) to 11 (Sun.) from 10:30 to 19:30 (closing at 18:00 on the last day) at Marui Imai Sapporo Main Store on the 9th floor of the Odori Building. Please visit the venue and enjoy delicious ice cream at this event that will blow away the summer heat.

Check it out as well!