April 1st is April Fool's Day. This is the day when companies post humorous jokes on their official social media accounts every year. Companies and characters with ties to Hokkaido are also joining in the fun! We have picked out some posts from Hokkaido companies and brands that were announced for 2025 this year and will introduce them here.

"It makes me hungry," "I could eat three bowls of rice with this," "It's like a dream perfume!" This post by Bell Foods, an indispensable member of the Hokkaido dining table, became a hot topic. The smell of the room where you had Genghis Khan the day before...isn't it a familiar smell for Hokkaido residents? Just imagining it makes my stomach rumble.

Genghis Khan is a familiar theme every year! Matsuo Genghis Khan has announced the "Pop-up! Matsuo Genghis Khan Cushion Blanket". X's representative said, "I really wanted to make some goods," and the product has been met with comments such as "I want this" and "There are a lot of people who want it."

Jingisukan's Jin appeared excitedly wearing a school bag and shouting, "I'm graduating from mutton!" Comments like "Go become a fine mutton!" and "The school bag suits you" were posted, lightening up the timeline.

A surreal photo of Goryokaku Tower, a landmark of Hakodate, multiplying. Various comments were received, such as "So cool..." and "If all this stuff was growing, they'd get in each other's way, lol."

It's not April Fool's Day, but Yoichi Day! The bearded man "KING of BLENDERS" is featured on the Nikka Whisky label. He says "I'm operating normally," but in fact he has a April Fool's joke going on, with the colors of his costume and his body facing inverted.

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