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[2025 Edition] "Genghis Khan Perfume" & "Multiplying Goryokaku Towers"? A Roundup of Hokkaido's Best Corporate April Fools' Jokes!

2025.04.01

Hokkaido

April 1st is April Fools' Day. It's that annual tradition where companies let their humor shine with joke posts on their official social media. And you bet the companies and characters of Hokkaido are joining in on the fun! Here's a roundup of some of the best posts from Hokkaido-based companies and brands for 2025.

1. Bell Foods' "Genghis Khan Sauce Perfume"
2. Matsuo Jingisukan's "Juicy Explosion! Genghis Khan Blanket"
3. Jingisukan no Jin-kun's "I'm Graduating from Being a Lamb!"
4. Goryokaku Tower's "Uh, the Goryokaku Tower seems to have multiplied..."
5. Nikka Whisky's "Good Mor-Yoichi!"
6. Sakeru Cheese's "Extra-Long Sakeru Cheese"

1. Bell Foods' "Genghis Khan Sauce Perfume"

＼New Product Announcement／

For one day only, Bell Foods is releasing its Genghis Khan Sauce Perfume!

We've recreated that familiar aroma beloved in Hokkaido. One spritz will instantly have you craving Genghis Khan, so we recommend purchasing it as a set with lamb meat and Genghis Khan sauce 🙋‍♂️

#AprilFools

Source: Post by @bellbell_foods

This post from "Bell Foods," an essential part of any Hokkaido household's dinner table, went viral with comments like, "This makes me hungry," "I could eat three bowls of rice with this scent!" and "A dream perfume!" It's the smell of a room after a Genghis Khan (a Japanese grilled mutton dish) party... a familiar scent for any Hokkaido local. Just imagining it makes your stomach rumble.

2. Matsuo Jingisukan's "Juicy Explosion! Genghis Khan Blanket"

|ω・｀)ﾉ Good morning! Today is #AprilFools

Starting at noon today, we will be taking pre-orders for the "Pop-Out! Matsuo Jingisukan 2-Way Cushion Blanket"🍖

【Blanket】A juicy explosion! A stylish Matsuo Jingisukan pattern.
【Cushion】Fold it up and zip it to turn it into a cushion♪

Source: Post by @matsuo1956

Speaking of Genghis Khan jokes, Matsuo Jingisukan is an annual participant! This year, they announced the "Pop-Out! Matsuo Jingisukan 2-Way Cushion Blanket." The person in charge of their X account said they "genuinely wanted to make this merchandise," and their masterpiece of a joke was met with comments like, "I want this" and "There are a lot of people who would want this."

3. Jingisukan no Jin-kun's "I'm Graduating from Being a Lamb!"

This spring, I'm finally starting elementary school! I'm graduating from being a lamb! ξ(*･ω･*)3

#AprilFools

Source: Post by @jingisu_jin

Jingisukan no Jin-kun, the mascot, appeared in a cheerful school backpack, announcing, "I'm graduating from being a lamb!" The post warmed up timelines with comments like, "Grow up to be a fine mutton!" and "The backpack looks great on you."

4. Goryokaku Tower's "Uh, the Goryokaku Tower seems to have multiplied..."

I came to work and... uh, the #GoryokakuTower seems to have multiplied...

#AprilFools

Source: Post by @tower_hanbai

This surreal image of Hakodate's landmark, Goryokaku Tower, multiplying, drew a variety of comments, from "So cool..." to "If they sprouted up like that, they'd probably get in each other's way lol."

5. Nikka Whisky's "Good Mor-Yoichi!"

On April 1st

＼ Good Mor-Yoichi! ／

Today is #AprilFools, isn't it! The world seems to be in a tizzy, but I'll be operating as usual!

Source: Post by @nikka_jp

It's not April Fools', it's "Yoichi Day"! The post features the bearded gentleman known as the "KING of BLENDERS" from the Nikka Whisky label. While he claims to be "operating as usual," they've cleverly slipped in an April Fools' joke, with the color of his outfit and the direction he's facing being reversed.

Actually, I'm eating a thick chikuwa (fish cake tube)!

#AprilFools

Here's last year's April Fools' post

6. Sakeru Cheese's "Extra-Long Sakeru Cheese"

39 cm long! It's finally here!

We are pleased to announce the release of the 【Extra-Long Sakeru Cheese】!

Please give it a try 👐
RT if you want one 🔁
#ExtraLongSakeruCheese
#AprilFools

Source: Post by @sakeruofficial

From the Yukijirushi Hokkaido 100 brand's "Sakeru Cheese" (a popular string cheese) comes the announcement of the "Extra-Long Sakeru Cheese." It received an unexpectedly huge response with comments like, "A dream come true for cheese lovers" and "Please make this a reality." The attention to detail is amazing—the length is 39 cm, which in Japanese can be read as "sa-ku," a pun on the verb for shredding cheese.

A Day of Fun with Companies' Best Jokes

From things that make you chuckle to products you genuinely wish were real, corporate accounts entertained the internet again this year with a variety of April Fools' announcements. This one day is packed with the creative sense of the people behind the accounts, and we're already looking forward to seeing what laughs they'll bring us next year!

See the original posts here

[2025 Edition] "Genghis Khan Perfume" & "Multiplying Goryokaku Towers"? A Roundup of Hokkaido's Best Corporate April Fools' Jokes!

1. Bell Foods' "Genghis Khan Sauce Perfume"

2. Matsuo Jingisukan's "Juicy Explosion! Genghis Khan Blanket"

3. Jingisukan no Jin-kun's "I'm Graduating from Being a Lamb!"

4. Goryokaku Tower's "Uh, the Goryokaku Tower seems to have multiplied..."

5. Nikka Whisky's "Good Mor-Yoichi!"

6. Sakeru Cheese's "Extra-Long Sakeru Cheese"

A Day of Fun with Companies' Best Jokes

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