Speaking of "Hokkaido products exhibition boasting the highest sales in Japan," Yamagataya, a long-established department store in Kagoshima, is the place to go. Yamagataya is currently holding the "61st Hokkaido Products and Tourism Exhibition," and for the second installment, from November 12th (Wed) to 18th (Tue), 2025, "Snow Miku Sky Town" at New Chitose Airport will open its first "branch"! Various goods featuring "Snow Miku," the character that supports Hokkaido, will be on sale, as well as special "Hokkaido Snow Miku Chocolate Cookies," which are only sold in Hokkaido. On the first day, there will also be greetings with Snow Miku at 10:00 and 14:00. This is a noteworthy event where you can enjoy the charms of Hokkaido up close.

Yamagataya, a long-established department store in Kagoshima Prefecture, is famous for hosting the Hokkaido products exhibition, which boasts the highest sales in Japan. The currently ongoing 61st Hokkaido Products and Tourism Exhibition is a popular event that brings together the flavors of Hokkaido. The second installment will be held from November 12th (Wed) to 18th (Tue), bringing together the various charms of Hokkaido, including seafood and sweets, at Kagoshima Yamagataya.

This time, Snow Miku Sky Town, a direct store of Crypton Future Media, Inc., which sells products featuring Snow Miku, a character that supports Hokkaido, will open for the first time! This will be Snow Miku Sky Town's first appearance at this event. Snow Miku is a character that supports Hokkaido and was created when Crypton, a private company in Sapporo, created a pure white snow sculpture of the virtual singer Hatsune Miku for the 61st Sapporo Snow Festival (2010). She also serves as a tourism ambassador for Sapporo.

At the venue, various original Snow Miku goods will be on sale, as well as the Hokkaido Snow Miku Chocolate Cookie, a sweet exclusive to Hokkaido, which will be available for the first time at the Hokkaido Products Exhibition. This is your chance to directly purchase products that are not normally available outside of Hokkaido.

Snow Miku will also be appearing at the venue on Wednesday, November 12th, the first day of the second installment (scheduled for two appearances at 10:00 and 14:00). The 61st Hokkaido Products and Tourism Exhibition is an event where you can experience the charm of Hokkaido up close, and is likely to be bustling with many visitors. If you live nearby, be sure to take this opportunity to visit and experience the flavors and charms of Hokkaido.