1 A First-Ever Event by a Hugely Popular Bakery! Enjoy Exclusive Bread and Collaboration Food at "DONGURI Night Market"

This is the first-ever event hosted by "Donguri," a popular bakery well-known to Sapporo citizens. The venue is "anaBa," an open outdoor space right in the heart of Sapporo. Special limited-edition bread made just for this event will be available, along with special collaboration food from famous soup curry restaurant "Okushiba Shoten" and other popular soft-serve ice cream shops. The venue will be transformed into a stylish, camp-like space filled with the pleasant sound of jazz.

2 One of Japan's Largest Jazz Festivals! A Special Weekend Where Sapporo City is Filled with Music: "SAPPORO CITY JAZZ 2026 Park Jazz Live"

Image source: Welcome to Sapporo

The "Park Jazz Live," the main event of Sapporo City Jazz, one of Japan's largest jazz festivals representing Sapporo's summer, will be held. During the festival, special stages will be set up in about 10 locations throughout the city, including Odori Park in the center of Sapporo, as well as hotels and commercial facilities. Over 200 top-tier musicians, both professional and amateur, from Japan and abroad will gather to deliver a succession of unique and passionate performances.

Image source: Welcome to Sapporo

The biggest appeal is that all venues are open with free admission and no prior reservations needed, so you can easily enjoy live music by hopping between stages that catch your interest while shopping or sightseeing. You can enjoy it however you like—surrender to the music with a cold drink in hand outdoors while feeling the refreshing early summer breeze, or find a favorite band and listen intently. The live contest where young talents fiercely compete is also a must-see.

3 A Summer Festival at Akapla Collaborating with Hokkaido's Seasonal Flavors and Popular Programs: "HBC Akarenga Premium Fest: The Tastiest Summer Festival - Challenging Hokkaido, Delicious Hokkaido!"

A four-day festival will be held at Sapporo Kita 3-jo Plaza (Akapla), where you can enjoy summer delicacies, live broadcasts of popular programs, and experience popular show segments. You can compare a wide variety of exquisite dishes made with carefully selected local ingredients, such as a snow crab starchy sauce dish supervised by Chinese Cuisine Hotei, special gyoza born from a popular program, and unique original shaved ice desserts created by TV announcers.

Photo from last year's event

On the special stage at the venue, live public broadcasts and recordings of popular TV and radio programs will take place daily, offering a great chance to see your favorite personalities up close. There will be talk shows by celebrities, a famous quiz competition with deluxe prizes, and pleasant jazz live performances in the evening. On the weekend, a touch pool where you can interact with real sea creatures will be available, and there will be plenty of hands-on content, including movie costume displays and a shop with limited-edition merchandise.