The "SNOW MIKU 2026" festival, starring the character who supports Hokkaido, "Snow Miku (Hatsune Miku)," is being held again this year! Various events will take place mainly in Sapporo and Otaru, including the "Snow Miku Snow Sculpture" at the Sapporo Snow Festival and the main event at Wing Bay Otaru.

In line with this year's "Snow Miku" costume theme, "Happy Patisserie," a special collaboration project between Snow Miku and Hokkaido's sweets shops, the "Hokkaido Happy Sweets Map," will be held at various stores across Hokkaido from Friday, January 9, 2026. A total of 20 shops from Sapporo, Otaru, Hakodate, and Shibecha are participating! Be sure to check out the stores that catch your eye.

The "Hokkaido Happy Sweets Map" runs from Friday, January 9, to Tuesday, March 31, 2026. During this period, if you spend 1,000 yen or more (tax included) at participating stores, you'll receive a novelty coaster featuring Snow Miku and friends (7 types in total, given at random)! Furthermore, collaboration menu items will come with a decorative pick featuring illustrations of past "SNOW MIKU" festival costumes (differs by store / 15 types in total from 2010-2024).

Now, let's introduce the fantastic participating stores and the highlights of their collaboration menus!

1. UMEYA Sapporo Tokyu Store "UMEYA Snow Miku Roll"

A luxurious roll cake made with rich fresh cream from Hokkaido Jersey milk, wrapped in a moist vanilla sponge, and finished with a brilliant blue glaçage.

2. Cafe Kahi Sakan Sapporo Tokyu Store "Dreamy Fluffy Snow Parfait"

A fluffy, sweet parfait that perfectly matches milky soft-serve ice cream with the refreshing taste of yogurt. Its gentle sweetness and light texture make it a perfect after-meal dessert.

3. Yukijirushi Parlor Sapporo Main Store "SNOW MIKU Happy Musical Note Parfait"

This limited-edition parfait uses light blue and pink pastel-colored ice cream, adorned with musical note motifs and snowflake cookies inspired by the Snow Miku 2026 costume.

4. Sapporo Grand Hotel "Snow Miku Snow Globe"

A mousse that combines the elegant sweetness of white chocolate with the rich flavor of cream cheese. It is characterized by its delicate and expansive taste.

5. Petit Chèvre ~HOKKAIDO~ "Snow Miku Dessert Plate"

A plate inspired by a Sapporo winter. It depicts Snow Miku playing on the snow as it falls.

6. benbeya Sapporo Marui Imai Store "SNOWBOX"

A dessert featuring a fine, melt-in-your-mouth sponge cake combined with strawberries in syrup, custard & fresh cream, and homemade strawberry jam. It's finished with a two-layer topping of strawberry cream and fresh cream.

7. Kahi Sakan Pole Town Store "Snow Miku Fluffy & Fizzy Sweets Set"

A set featuring a light and airy rare cheesecake made with a blend of Hokkaido mascarpone and camembert, paired with a sweet blue drink. One bite might make you feel like you're strolling through Hokkaido's snowy landscapes...? This is a special treat set to make your day a little more special.

8. Night Parfait Specialty Store Parfaiteria miL "Shimaenaga ~Snow Miku Ver.~"

This parfait expresses Snow Miku's pale hair color with green apple guimauve and her lily-of-the-valley ornament with chocolate. A shimaenaga (long-tailed tit) made of milk gelato sits perched on a snowy landscape of crushed white genoise, spreading a gentle, melt-in-your-mouth sweetness. The refreshing taste of green apple overlaps with the crisp winter air, allowing you to feel a fluffy cuteness in both appearance and flavor. Please enjoy it with the lingering resonance of a melody spreading across a snowy stage.

9. Hokkaido An to Cha to

*Only coaster distribution is available. No collaboration menu will be served.

10. Chocolatier Masale COCONO SUSUKINO Store "SHIAWASE Snow Miku Parfair"

The blue of Snow Miku's main color is extracted with butterfly pea, and combined with lemon sauce and popping candy for a sparkling, cider-like flavor. Inside, you'll find strawberry ganache, compote, and feuillantine, creating a bright and cheerful parfair. How about enjoying winter "happiness" with Snow Miku?

11. Parfait Specialty Store Shiawase no Recipe ~Sweet~ Plus "Snow Miku 2026 Collaboration Parfait"

In line with this year's Snow Miku theme, "Happy Patisserie," this parfait offers a diverse range of flavors to enjoy all at once: the sweet and sour taste of strawberry shortcake, the deep flavor of Japanese chestnut mont blanc, and the mellow taste of cheesecake, all beautifully decorated with snowflake sugar confections.

12. Enikaita Mochi "2026 Snow Miku Limited Daifuku 4-Piece Set"

A special 4-piece collaboration set that includes a daifuku inspired by Snow Miku with vibrant blue on white gyuhi (sweet rice cake), and a sweet daifuku inspired by Hatsune Miku with matcha green.

13. Tsuboya Ario Sapporo Store "Nama Chuka Manju ☆ Snow Miku Version"

A collaboration product between the Ario store's popular Chuka Manju and Snow Miku. It's topped with fluffy fresh cream inspired by Snow Miku. Inside, you'll find custard and smooth red bean paste, making it a very satisfying treat.

1. Kahi Sakan Otaru Store "Snow Miku Happiness-Filled Sweets Set"

Served with Hokkaido roll cake and catalana. A sweets plate that is fluffy, jiggly, sweet, and fills your mouth with happiness. The caffè latte, made with Hokkaido milk, has a pleasantly bitter taste that pairs perfectly with the cake.

2. Gin no Kane Building No. 1 "Old-Fashioned Retro Pudding"

A nostalgic, firm-style pudding topped with plenty of caramel sauce and fresh cream.

1. Sabo Kikuizumi

*Only coaster distribution is available. No collaboration menu will be served.

2. Flower Picnic Café Motomachi Store

*Only coaster distribution is available. No collaboration menu will be served.

3. Flower Picnic Café Bay Area Store

*Only coaster distribution is available. No collaboration menu will be served.

4. Cafe Rob Hakodate Goryokaku Store

*Only coaster distribution is available. No collaboration menu will be served.

1. Shibecha Town Bus Terminal Tourist Information Center (Kaze Farm Special Booth) "Kaze Farm's Jiggly Mousse"

A new yogurt mousse made with a generous amount of high-quality yogurt from Shibecha Town, Hokkaido. This dessert allows you to enjoy the fresh flavor, deep richness, and perfect balance of sweetness and acidity characteristic of Kaze Farm's yogurt, all with a fluffy and jiggly texture.

Hokkaido Happy Sweets Map

■Dates: Friday, January 9, 2026 - Tuesday, March 31, 2026
*Business days and collaboration menu serving times vary by store.
Click here for the "Hokkaido Happy Sweets Map" special page

In cooperation with: Sapporo Western Confectionery Association / Sweets Kingdom Sapporo Promotion Council

The Sweets Kingdom Sapporo Promotion Council was established in November 2005 with the desire to make Sapporo a "true kingdom of sweets." The council is active with the hope of making Sapporo a city of sweets that can be proud on a national and global scale, through activities such as developing original that utilize local agricultural products and become synonymous with Sapporo, promoting Sapporo sweets, integrating sweets with urban tourism, and fostering human resources involved in Western confectionery manufacturing.