The British Hokkaido People's Association is a voluntary group of Hokkaido residents in the UK and people with a connection to Hokkaido. The purpose of the group is to deepen friendship and support each other and to contribute to the development of Hokkaido as a homeland.

We will open a booth to promote Hokkaido products and tourism at the Japan Festival, the largest Japan-related event in the UK. We are currently looking for companies, municipalities, and individuals who would like to support us in our efforts to deliver more Hokkaido products and the latest information about Hokkaido. Please visit our website for more details.