"Hokkaido Local Cheese Expo 2025" allows you to enjoy the charm of Hokkaido local cheese, which has evolved in a variety of ways through the traditions established by our predecessors, the ingenuity of new makers, and manufacturing methods that make use of the local climate. It will be held at Omotesando Hills in Tokyo! More than 300 types of local cheese from 50 companies will be gathered, and you can experience the deliciousness of Hokkaido in real life through the taste comparison project "Select 5" and interactions with cheese artisans.

In addition, a collaborative project with surrounding stores called "Hokkaido Cheese Circuit" will also be held at the same time. Don't miss the limited menu and sales of local specialties. It's a six-day event where you can fully enjoy Hokkaido's food culture.

<Concurrent Events>
■Hokkaido Cheese Circuit: Tuesday, January 28th to Wednesday, February 12th *The event will end once each store has run out of ingredients.
Participating stores
MILKLAND HOKKAIDO → TOKYO
Restaurants in Omotesando Hills (Golden Brown, Wine Shop Enoteca & Bar, Kageyamaro, Shibire Noodles Rosokuya)
Natural Lawson
Risotto Curry Standard
CHOMPOO
Pescheria Cara mishuku
Sandwich Boo
Nishiyaan
Yakiniku 529.
Soreiyu Restaurant
Charcoal grilled churrasco GOSTOSO
Blue Blanche
Jujiya Bakery
Peperosso
Bar Odin

■Hokkaido Cheese Circuit Instagram Campaign: January 28th (Tuesday) to February 2nd (Sunday), 2025
Post a photo of Hokkaido local cheese or food at a participating store in the "Hokkaido Cheese Circuit" on Instagram with the hashtag "Hokkaido Local Cheese." You will be entered into a lottery to win a "Select 5" voucher that can be used at the Hokkaido Local Cheese Expo.
・Prize: Hokkaido Local Cheese Expo 2025 "Select 5" exchange ticket (valid only during the event period)
How to participate
① Follow the official "Hokkaido Local Cheese" Instagram account
②Post a photo on your Instagram with the hashtag "Hokkaido Cheese." (If posting to Stories, post with a mention.)
3) 50 winners will be selected at random from those who submit their entries and will be notified by February 5th via direct mail from the official Hokkaido Cheese account.

■ Second round [Visitor-only campaign]: February 7th (Fri) to 12th (Wed)
Visitors to Hokkaido Cheese Expo 2025 will be entered into a lottery to win digital coupons for participating stores in the Hokkaido Cheese Circuit.
・Prize: A digital coupon that can be used at participating Hokkaido Cheese Circuit stores (valid until the end of March 2025)
How to participate
① Follow the official "Hokkaido Local Cheese" Instagram account
② Take a photo of the venue and post it on your Instagram with the hashtag "Hokkaido Local Cheese"
③Ten winners will be selected at random from those who submit their entries and will be notified via direct mail from the official Hokkaido Cheese account in late February.