ZOZO Yokocho is decorated with lanterns and signs to create a street-like atmosphere, and is a space where you can enjoy fashion while drinking, with the theme of "Good clothes. Good sake. Good encounters." A total of 45 popular ZOZOTOWN e-commerce brands without physical stores will participate, and the brands will be changed during the event so that you can have new encounters and discoveries every time you visit. ZOZO Yokocho incorporates the alley culture that is rooted in Susukino, Sapporo, and proposes a new style of casual fashion conversation over a drink.

In addition, visitors can enjoy a variety of experiences beyond just shopping, such as a free drink with an original cover and a stamp rally that makes visiting the brands more fun. *To participate in this event, you must be a ZOZOTOWN member (free of charge).