He has been a photographer since 1995, mainly photographing live shows and events such as the Rising Sun Rock Festival, but in July 2020, the COVID-19 pandemic wiped out all live shows and events around the world, leaving him feeling depressed.

"I want to live with a gray rabbit..."

Just after I had that thought, Robby, a blue Holland Lop, showed up at a rabbit specialty store in Sapporo.

This is the story of Robby, the mascot rabbit who runs freely around the office and studio, and photographer Naoki Harada, who went out and took photos with him over the course of five years.


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Naoki HaradaPhotographer

Established the personal office n-foto in 1998. In 2015, incorporated as n-foto LLC and became its representative partner.
He started his career by photographing live events and magazine articles.

Currently based in Sapporo, he specializes in stage photography (live performances, plays, ballet, opera, etc.), as well as portrait photography, architecture, food, and product photography.

He has made photographing musicians and artists with ties to Hokkaido his life's work, and has served for many years as the official photographer for music events such as RISING SUN ROCK FESTIVAL in EZO, Pacific Music Festival (PMF), and Sapporo City Jazz.

n-foto LLC https://www.n-foto.com/
Naoki Harada Instagram @harada_n.foto