Historical Moment] End to the "Zintare Either-or Argument"! The whole story of how Bell Foods and Sorachi became mutual followers.|Domingo

Historical Moment] End to the "Zintare Either-or Argument"! The whole story of how Bell Foods and Sorachi became mutual followers.

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Hokkaido

Jingisukan is one of the most popular gourmet foods in Hokkaido! Its delicious flavor is supported by its tasty sauce. There are two companies in Hokkaido that are famous when it comes to Genghis Khan sauce. Bell Foods ( @bellbell_foods ) and Sorachi ( @sorachiofficial ). Often, even among Hokkaido residents, opinions are divided as to which sauce is better. These two companies are suddenly getting closer! The topic of conversation on Twitter has been "What's the difference between the two companies?

The person who played a key role in bringing the two companies together is Matsuo Zingin. The person who played a key role is Matsuo Jingisukan ( @matsuo1956 ). Matsuo Jingisukan is also a very famous long-established restaurant in Hokkaido. What happened to them?

The one who broke the ice was "that" famous Jingisukan brand.

It all started when Matsuo Jingisukan tweeted on Twitter that he had a chance to sit around Jingisukan with Sorachi and Bell Foods.

The fact that Bell Foods and Sorachi were friends around the "same (Genghis Khan) pot" is a surprise to the Hokkaido residents.

The historic thaw moment came suddenly

Then, on August 10, 2022, history moved on. Encouraged by this trend, Bell Foods applied for a follow-up with a thrill to Sorachi. It is evident that the SNS staff member, who had only been with the company for two months, pushed the application button with a great deal of determination.

After about 20 minutes of waiting.... Mr. Sorachi noticed and immediately followed back! Bell Foods and Sorachi became mutual followers!

This Hokkaido's history changed(?). Matsuo Jingisukan, the man who helped bring about this joyous moment, tweeted his happiness and congratulations.

In fact, there is another company that has been watching this series of tweets from behind the scenes. Hokkaido-based sake brewer Oenon Group Godo Shusei's shiso shochu Tantakatan [official] ( @tantakatan_godo ). I love it all" and "I was able to witness this historic moment," he said, echoing the sentiments of other users who had witnessed the event.

Finally, they ended up running a joint campaign.

The exchange has led to a joint campaign among the four companies! It's a cool collaboration. The tags with the names of the companies lined up in a row brings tears to my eyes...

The exchange between the representative companies of Hokkaido was heartwarming! They are all united in their love for Hokkaido! The love for Hokkaido was palpable. We look forward to seeing more of these four companies in the future!

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