AKAN LEATHER" is dedicated to Hokkaido's Ezo deer leather, which is also used in fashion.|Domingo

AKAN LEATHER" is dedicated to Hokkaido's Ezo deer leather, which is also used in fashion.

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Kushiro City

Itadakimasu" expresses gratitude for the life of foodstuffs and respect for all people involved with the foodstuffs. AKAN LEATHER, a brand based in Lake Akan in eastern Hokkaido, has created a new line of clothing that expresses their wish that "Itadakimasu" should be a part of what you wear.

STOP disposal! Ezo Deer Leather is Amazing!

The number of Ezo deers living in Hokkaido is increasing every year, affecting agriculture, forestry, and traffic obstacles. The number of Ezo deers is increasing every year, affecting agriculture, forestry, and transportation. However, AKAN LEATHER was established to make use of the Ezo deer skins instead of discarding them.

To begin with, deerskin is very valuable worldwide. It is rich in oil and durable. It is soft and moist, but also very strong. Deerskin is also known as the "silk of the leather world" because of its ability to absorb moisture, making it breathable and resistant to steam. Deerskin has been used in Japan for more than 1,300 years, and about 80% of the leather goods in the Shosoin Repository at Todaiji Temple are made of deerskin!

AKAN LEATHER

The key visual models are Mr. Hideo Akibe, an Ainu artist, and "imma," Asia's first virtual human who loves the earth and animals and is active worldwide.

Cool design by Kenta Takatani, representative of Kansai Yamamoto Design Office

The flagship model of AKAN LEATHER, the ALK series, was designed and produced by Kenta Takatani, a designer and representative of the design office of the late Kansai Yamamoto, one of Japan's leading international fashion designers, with Mr. Hideo Akibe, an Ainu artist living in Lake Akan, as an advisor. Designed and produced by Kenta Takatani.

AKAN LEATHER

ALK001 will be available for pre-order on the EC site from the end of March 2023 in a limited edition of 5 pieces in each size (36. 38. 40. 42. 44).

This is a simple double rider's jacket with an Ainu pattern, the symbol of "AKAN LEATHER", on the reverse side. Taking advantage of the characteristics of light and soft deerskin leather, it can be easily worn both in the city and in nature, while blending in with the wearer's body system.

Designer Kenta Takatani, who designed and produced the product this time, said

While working in the fashion world, I have witnessed the complicated situation surrounding the leather industry due to the diverse ideas of SDGs and animal welfare. In this context, I believe that the Japanese leather industry reflects the values of "gratitude to nature" and "awe and reverence" that our ancestors have cherished since long before the term SDGs was coined, as far back as the Jomon period.

To be honest, I still don't know what the right answer is, but I deeply resonate with the philosophy of "AKAN LEATHER" that "we should use the life we have received with care" and "wearing clothes leads to the protection of forests.

I hope that through this brand, as many people as possible will visit Hokkaido, learn about the problem of Ezo deer in Hokkaido, and think about it.

AKAN LEATHER will open a store in Akanko Onsen 4-chome by Golden Week, 2023. We can't take our eyes off the future development. Please check it out.

Official WEB site] http://akanleather.com
Official EC site】 Scheduled to go live in March 2023.
Official YouTube】 【Official YouTube
Hunter version : https://youtu.be/OltLrPGLGzc
Town version: https: //youtu.be/oM6KHlAy52Q

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