We are pleased to introduce "Everybody's Factory," a new initiative of the cosmetic brand SHIRO, which opened in Sunagawa City, Hokkaido. This is SHIRO's new manufacturing base as well as a complex facility based on the themes of manufacturing, environment, and tourism, and we will introduce details of each area where SHIRO's deep commitment can be felt.

SHIRO Corporation, which operates the cosmetic brand SHIRO, was founded in 1989 in Sunagawa City, Hokkaido. The company is known throughout Japan for its lifestyle products that utilize natural materials from Japan and abroad and draw out the inherent power of the materials.

Opened in April 2023, "Everybody's Factory" was created on the former site of Eyo Elementary School in Sunagawa City. It houses a factory where SHIRO products are manufactured, a store, a café, a kids' space and lounge, as well as a children's playground and a small library. The space is decorated with white as its precious color and the gentle warmth of wood, creating an open and free space where people can spend their time freely and thoughtfully.

Floor Map

Firstly, we will introduce you to the "factory area" where SHIRO products are manufactured. The "factory area" includes the R&D room, material preprocessing room, blending room, filling room, and packaging room, where visitors can observe a series of manufacturing processes through glass windows.

Factory Area

Next, we will introduce you to the "Blender Lab. Here, visitors can experience creating their own unique fragrance. You can choose a special bottle or a bottle left over from past production processes, blend your favorite fragrance from several fragrances, and create your one and only "My Fragrance" in the world.

In addition to the standard fragrances of "Savon," "White Lily," "White Tea," "Earl Grey," and "Kinmokusei," you can freely choose a fragrance that matches the season from the limited edition fragrances of the past.

The "SHIRO Sunagawa Main Store," originally located in Sunagawa City, has relocated and opened as the new "SHIRO Shop. In conjunction with this relocation, a new "Fruit Bouquet" fragrance, limited to the Sunagawa Main Store, was also introduced. This fragrance is characterized by its soft scent, which contains the aroma of various fruits encountered in Sorachi, such as haskap, apple, and grape.

SHIRO Shop

SHIRO CAFE" is a place where one can spend time while enjoying coffee and food. The first menu features a number of dishes that can only be enjoyed here, such as pancakes made with yellow cedar seed, an Ainu medicinal herb, and spaghetti with sake lees from the Kobayashi Sake Brewery in Kuriyama-cho and yuzu citrus from Kochi. The restaurant also boasts freshly baked pizzas that allow you to simply savor the natural ingredients, and are hand-cooked by artisans in a wood-fired pizza oven.

Spaghetti with Sake Dregs from Kobayashi Sake Brewery and Yuzu from Kochi

Wood-fired pizza oven

The "Kids' Space," with a jungle net stretched across the ceiling, is designed for both adults and children to spend time together. While the top of the net, where children can move freely, is a space for children, adults can watch them from the ground. To prevent children's voices from echoing too loudly, the ceiling is covered with sound-absorbing material made from upcycled old store staff uniforms.

Kids' Space

The large tables in the "lounge area" are available for both single and multiple guests to spend time resting, studying, eating, and so on. Counter seating with a large window opening to the west allows visitors to relax and enjoy the view of the Pine Silli Mountains.

Lounge Area

On the south wall, there is a stairway bench and a bookshelf with 2,400 books and magazines, which can be freely read or purchased. In addition, on the wall shelf next to the large table, visitors can view archived products from the days of LAUREL, SHIRO's predecessor.

Minna no Factory" also takes the outdoor environment into consideration. Through the "Seed Workshop," which aims to protect and nurture the local Sunagawa native species, seedlings grown together with local people are planted, and native grasses are left to grow wild in the plaza.

Seed workshop

In addition, the soil is prepared using compost made from food scraps from the cosmetics material processing and the café, and vegetables are grown. A "purification pond" has also been installed where wastewater from the facility is discharged into the Ishikari River after being cleaned by natural purification.

As a recycling-oriented facility that takes into consideration local communities and the global environment, "Minnano Factory" is based on initiatives that consider people and the environment, such as "reducing the burden on the global environment as much as possible and protecting limited resources" and "business operations based on perspectives and ideas that take into consideration the global environment and society.

Minnano Factory, where SHIRO's philosophy comes to life, is a new type of facility where visitors can dine, play, and experience while observing the cosmetics manufacturing process. Please visit to spend your time to your heart's content.

Minnano Factory

Address: 54-1 Toyonuma-cho, Sunagawa City
Business hours：10:00 - 19:00
Closed: Unscheduled holidays
*Factory is closed on Sundays and national holidays

See details of "Everybody's Factory" on Domingo