We want to create a place like "Camp4" where people can gather and depart on their journey.

As Touge was putting into words for various people the image of the new endeavors he would undertake on the site, he was taken aback by someone who suddenly said, "Doesn't that look like Camp 4?"

Scenes from Camp 4

Camp4 is a campsite in Yosemite National Park, a sacred place where climbers and hikers from all over the world gather. The person who stayed there first becomes a host and welcomes new people as guests. Then, when the host leaves, the person who stayed as a guest becomes a host and welcomes the next guest.

Mr. Touge experienced Camp4 and felt that the cycle of "treating visitors with what you can do, and then having those who have been treated treat the next person with what they are good at" was very similar to Niseko's culture. Thus, "Camp&Go" was born in 2019.

Camp&Go is made up of six areas, including SPROUT, and three areas where shops can stay. Each area is called a "site," just like a campsite. And the people who work there are nicknamed "campers." It is our hope that people will share their time together, just like friends they meet at a campsite.

The shop attracts campers who combine the outdoors and life in Niseko to create their own unique lifestyle.

The first shops to open are Pyram Organics & Plants, a select shop for organic foods and ornamental plants, STRIDE LAB NISEKO, which sells trail running shoes and suggests healthy running, and Mizuno Bicycle Shop, which repairs bicycles and sells parts.

Pyram Organics & Plants

STRIDE LAB NISEKO

Like Camp 4, where many different people gather and then depart, some campers have actually discovered something beneficial to their activities here and have departed for new places.

The white space known as the "WHITE WALL ROOM" is a gallery where pop-up shops and art exhibitions can be held. Furthermore, the outdoor space at the back between SPROUT and the new building, "TUNNEL VIEW," hosts events such as markets on holidays.